Bo' Athletics is available in all SM Department Stores nationwide.
Thursday, October 20, 2011
The New Breed of Men
Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey. Leading a team of top models in Manila, sportwear has taken a big step fashion forward. Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities. Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets. Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion. A totally different ball game, with a new feel, look and style in re-imaging active wear.