Saturday, October 22, 2011

Fashion Watch: Jerome Lorico

Young Filipino designer Jerome Lorico once again surprises his audience as he recently unfolded his Fashion Watch Spring-Summer 2012 collection at the Lobby Lounge of the Shangrila Makati. Inspired from the classic tale “The Old Man and the Sea” by Ernest Hemingway, the predominately gray themed forecast fashioned androgyny in chic urban form.  Taking form from the last published work from the Nobel Prize in Literature, each creation depicts a narrative of style deeply rooted from the designer's aesthetics. The story comes to life in modern knits and wool seamlessly creating tailored and layered look for the season to come. There is a hint of modern sportswear throughout the impressive collection echoing a modern urban statement quite relevant to the times. Progressive, forward and fashionable, gray matters in style-fitting pieces that tells a story accentuated by bone-like accessories from OZ.  Summer fashion is not so stereotypical with the ingenious and brilliant point of view of designer Jerome Lorico.

Designer Jerome Lorico and his collection.

Completing this season’s Fashion Watch are Lulu Tan-Gan and Ito Curata (October 24) and Ivar Aseron and Philip Rodriguez (October 27).
Media partners The Philippine Star, Preview, Style Bible, and Star World, together with distinguished designers, and models, along with Patrick Rosas and team as the force behind hair and makeup, Grace Molina as Project Coordinator and Director and Manila’s Prince of Fashion himself, Inno Sotto as Creative Director, make up the famed Fashion Watch as it shows off the industry’s homegrown talents.
As Fashion Watch Quartet makes its comeback, it continues to raise the bar for how today’s fashion show series should be. Fashion Watch 2011 is at the Lobby Lounge of Shangri-La Makati from 3:00 to 6:00 p.m.
Fashion Watch 2011 is presented by Olay, Shangri-La Makati Hotel, Philippine Star, Preview Magazine, Starworld and in cooperation with major sponsors BMW and Metro Pacific Investments.

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