Thursday, October 13, 2011

Replay Action

Italian fashion brand is back in the Philippine with premier retailer Stores Specialists Inc. playing around the concept of originality with its Autumn-Winter 2011 collection. Known for their authentic and contemporary style, Replay goes back to its roots through quality of the articles, the treatments, and the processes each piece undergoes.Wardrobe staple denims are distinctly marked with extreme washes, tears, dirty effects and “dropped crotch” for both men and women. The latest wash is the cutting edge destroyed black denim on skinny-fit jeans while the rear leather label takes on a new twist, with graphic patterns. 
Menswear is all ready for the all out action packed style in worker looks with aggressive watches, tears and 40’s style fabrics.  The denim brand also offers a military take on the basics defining the “Service equipment” theme with minimal branding.  Furthermore, basic and versatile items like the t-shirts, granddad shirts, shirts, polo shirts, sweatshirts and the like are reinvented with garment dying as it defines the brands authenticity.  Another style to choose from is their “Campus” themed line as seen in bomber jackets in various fabrics, traditional parkas and striped tees but channeling the rebel yell. Replay is bringing back color into menswear with hues from yellow, green and vintage red with full indigo, yellow and blue shades creating that authentic look that will definitely get you back into action.

In the Philippines, Replay is exclusively distributed by Stores Specialists, Inc. (SSI) and will soon open in Greenbelt 5 on September 15 and in Rustan’s Tower Shangri La Plaza Mall on October 15.

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