Saturday, April 16, 2011

Style Origin 5: Alabang Town Center (clothes selection and fitting)

My team and I had to go to Alabang Town Center (ATC) early this week to choose the clothes for their Style Origin series.  From Makati it was a 12 minute drive via the new skyway( until Alabang-thank God) and as soon as the mall opened, it was like a 50 km race to the finish line.  The show will be participated by 36 brands (both foreign and local) in a showcase of their latest collections. We got a direction from the organizers who specifically wanted a cohesive "weekend wear" look geared towards the malls customers.  Nothing too high fashion or flashy, everything in style is fittingly super laid back.   Everything on this side of town is a bit slowed down compared to the pumping pounding pace of the city.  It was a good feeling realizing that once in a while it's nice good to take things slow.  But time passed quickly and we had to speed up things because we needed to rush back to the city for a shoot for Philippine Fashion Week.  So there you go!!!  

DAY 1:  Clothes Selection

Mikka wearing a long striped dress by Get Laud, bangle by Tory Burch, shoes by
CMG and bag by Longchap.
Rudolph wearing a white tee and belt both by SM, blazer by Mundo, pants by People
Are People, shoes by urban Outfitters, sunglasses by Emporia Armani and bag by
Marc by Marc Jacobs.
Paula wearing a top and necklace both by by F21, dress by TPRHP and clogs by
Kaye Morales for Schizo.
Donna wearing a white tee
Reg wearing a vintage top, shorts by Peace Love fashion and wedges by Parisian.
Erin wearing at top by F21, jeans by Lee, bag by Vieta and flats by Parisian.
The author wearing sunglasses by Balenciaga, white v neck top and linen trousers
both by Uniqlo, white shoes by Everybody Needs A Pair and forest green lambskin
bag from HK.
Day 2:  Fitting

Back to ATC for all of us for model's fitting which started at 1pm.  We had to divide ourselves because the stores were all around the mall.  To make things faster, we had 6 brands each and made sure the stuff to fit were right.  So far this is the biggest cast of models for the series with a total of 40 and this doesn't even include the kids.  It was unusually humid that day and running like headless chickens didn't make it easier--ended up having ice cream to make us fee better--ha ha ha! Here is a glimpse of how things went during that day.

Jasmine Maierhofer at the Collezione store.
Lance Howard in perfect fit.
Miko Raval wearing print on print.
Marx Topacio at the Ralph Lauren store.
Fatima Rabago and Marie Ann Umali stops for a shot.
Strike a pose with Dindi de Leon, Girlie Benitez, Irish Ong and Ana Sideco. 
Style associates Donna, Noelle and Mikka at work.

1 comment:

  1. Love Donna's look! Definitely something I may wear. And how cute is Reg's socks and platforms combo?

    Stop by some time :)