Thursday, April 28, 2011

Alexa for Superga





What is a style icon?  For this author, it is someone who exemplifies standout personal style that goes beyond trends and celebrates the uniqueness of one's fashion.  One of the modern style icons today in the 21st century is Alexa Chung.  Proclaimed by top international fashion magazines as the "best dressed woman in 2009-2010" and a recent awardee at the Fashion Awards as " Style Icon" 2010", the celebrated television personality and model is Superga's latest face for their Centennial Anniversary.  Fashion loves Alexa who has graced countless magazine covers and it is no wonder why the household Italian sneaker brand has chosen her to be their latest endorser.  No doubt this woman of style and substance has taken the spotlight and caught the discerning eye of global stylesetters, tastemakers and industry movers, shakers and insiders.  The host of Vanity Lair (reality TV show) has a certain uniqueness in her manner of dressing that breaks the mold of stereotypes.

Style Icon Alexa steps into the new with Superga.
The iconic sneakers brand that's been around since 1911 started producing canvas
shoes with vulcanized rubber soles in 1925--thus the historical 2750 was born.  2750 is definitely Alexa's personal choice which matches her aspirational personal style.  This partnership between two icons is a monumental statement bringing together to the
forefront of global fashion a refreshing look and feel for the classic rubber.  The team up
of both Superga and Alexa is optimistically paving the way for a new style statement that
will hopefully revolutionize the future of sneaker fashion.
 

Alexa is the centennial chic of Superga.
Tall order.
In the Philippines, Superga is exclusively distributed by Stores Specialists, Inc. (SSI) 
and is located at Rustan’s Makati, Rustan’s Tower, Rustan’s Alabang, Eastwood Mall, 
and Greenbelt 5.

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