Sunday, October 2, 2011

Past Present

The Philippines is a country rich in history.  Colonization through the decades has built the unique appeal of our multi-cultural identity and the richness of what the Filipino is today.  One of the greatest contribution of this mark of distinction is evidently seen is both in design and architecture.  Old world charm still exists in modern times as new movements significantly rebuild the past.
Starbucks Philippines recently opened a Heritage Concept Store at J.P. Laurel Bldg. last August 18, 2011 located at Roxas Boulevard, Manila.  Loving how great wonders can be done is preserving and restoring something of great value.The building echoes the distinct look of 70’s architecture and inside the establishment's interiors are tribute photo momorabilia to the great works of Jose P. Laurel, President of the Republic of the Philippines from 1943 to 1945. Starbucks' idea of restoration is commendable and should serve as an inspiration for others.  The establishment maximized the use of space by exposing the high ceiling, restoring the original wood moulding wrapping the soffit and keeping the wood sun breakers behind the store’s perimeter glass wall. Complementing the look and feel of this heritage concept store, elements such as high wainscot wrapped around columns, high backed banquette and large framed photographs of Manila during the '70s were added. The new haven gives one an impression of the past as it attempts to take you back in time. Customers get to experience coffee with history at this store as early as 6:30am during weekdays and 7:30am during weekends. The store closes at 1:30 am on Fridays and Saturdays and 12 am during the rest of the week. 

Starbucks in the Philippines is operated by Rustan Coffee Corporation (RCOC), the sole authorized licensee of Starbucks Coffee International. Starbucks Philippines opened its first retail store on December 4, 1997 at 6750 Ayala Avenue, MakatiCity. To date, there are 182 Starbucks stores located across the country.

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