SM Mens Fashion Holiday 2011 Campaign

Menswear retail in the Philippines is undergoing a style transition moving in and out from reality to fantasy and vis a vis. Inspired from cinema's iconic films, SM Mens Fashion's Holiday 2011 Ad campaign showcases modern tailoring incorporated in mass retail.  Soft and hard lines work silhouettes and form in up to date layering.  Bespoke transcends into style adaptations whethere in silhouette, cut or form.  The cinematic appeal displays a certain feel, emotion or moment in a refreshing presentation of real fashion.  Truly something visually new for the industry pillar, traditional local retail is currently stepping out of the convention into a more future forward direction. SM Mens Fashion is braving the look and feel of trendsetting fashion and moving into global mainstream.  

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr. Makeup by Bobby Carlos for Max Factor, Hair styling by Jaime Sy, Associate stylists: Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Models:  Hideo Muraoka, Benjamin Tang and Drew Rivera.  All clothes by SM Men's Fashion

A Mann for all seasons

Local men's shoes in Manila taken a new turn from classic and simple to modern and uber stylish. SM Department Store's in house shoe brand Salvatore Mann is leading local menswear shoes into style forward shoe-stopping fashion.  Inspired by leading global trends, the noteworthy brand is leveling up by creating off-the-runway pieces that will surely update one's style.  Shot at the Ronac Gallery by up and coming photographer Nico Villegas, makeup by Bobby Carlos and styled by this author, the cold and cool imagery takes off with a modern feel of menswear fashion today. From runway to reality, the season's most wanted colors, textures and styles are presented irresistably affordable and chic.  The modern man need not worry about having to pay so much to get good quality and stylish shoes--Salvatore Mann is the modern day solution in stepping up to the times and to menswear's day to day fashion. 

Tailored tapered elegance.

Jet-setting style with model Pedro Mologni.

Relaxed chic with model Drew Rivera.

Salvatore Mann is exclusively available in all SM Department stores nationwide.

The New Breed of Men

Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey.  Leading a team of top models in Manila, sportwear  has taken a big step fashion forward.  Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities.  Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets.  Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion.  A totally different ball game, with a new feel, look and style in re-imaging active wear.

Bo' Athletics is available in all SM Department Stores nationwide.

Made to Measure

SM Mens Fashion recently shot their holiday campaign featuring three gorgeous looking models namely Hideo Muraoka, Benjamin Tang and Drew Rivera who all represent the different style personalities and characters defining the brand.  Gearing up with the season's stylesetting trends, the must have pieces are definitely something to look out for in the months to come.  The focus is on the new take on modern tailoring in refreshing silhouettes and on the radar hues.  Lots of suits, jackets, blazers and knits to fill one's wardrobe. Retail fashion is raising the bar and fearlessly moving up in fashion forward appeal.  Here are the BTS of the shoot photographed by Frank Hoefsmit and makeup by Bobby Carlos for Max Factor.

MENage a trois.

Donna Gonzales Lim reaching for Hideo.

Associate stylist Rudolph Leonor.

Beauty department.  Hairstylist Jaime Sy and makeup artist Bobby Carlos.

Mau de Leon.

K Miranda, Slegna Coo and Hannah de la Paz.

Associate stylists Rudolph Leonor, Donna Gonzales Lim, Grace Caison, Mikka Velasquez and reg Rodriguez.

Lights. Camera. Action.

Fun House.

Some like it Hot!

Classics like denim begins to sizzle Manila despite the drizzling rain and passing storms. The hottest and meanest jeans in town have been JUST DELIVERED by SM Men's Fashion.  The latest cut, detailing and coolest shades in denim is giving the cool weather its much needed heat.  Top brands such as Levi's, Lee, Jag, Markus, Tribal, Hibaler, V+, Von Dutch, Wrangler, Dickies, ECO and Baleno present exclusive collections for haute men to choose from.  Bold with a refreshing perspective, classic jeans is definitely without a doubt bringing sexy back. Denim fashion dares to bare the modern man with a stylish cool look that's never been this hot. The JUST DELIVERED JEANS campaign and promo is on until September 30, 2011.  Grab a pair now!!!

Point of Shoot

Shooting day.  Last week, the team had two major shoots one was for men's shoes and the other was for ladies bags at the Elite Studios in A. Venue, Makati. We had quite a big group and decided to take snaps of everyone since the author hasn't logged in an outfit entry for quite awhile.  There were new faces in the team and they easily blended well with everyone.  It was hard stuff and fun as usual but despite the long hours at the end of the shoot we still had a smile on our faces.  There maybe a bit of a struggle here and there, but it never felt like stress--everyone gives extra room for patience.  The goal is to produce the best creative output to meet the requirement and with this the mantra is always "All for one and one for all". Work never feels like work if you love what you're doing and you're in the company of family.

Alyssa Lapid wearing a vintage polo, shorts by H & M, belt by Forever 21,heels by
Charles and Keith and bag from China. 

Jaja Bolos wearing a top, skirt, shoes and accessories all by Jhajing Fashion,
 watch by Franchi Menotti and bag by Louis Vuitton.

K Miranda wearing a blazer from Cebu, vintage top,belt and bag, shoes by Cole Haan
and jeans by RL Jeans. 

Hannah de la Paz wearing a top from Bangkok, blazer by Zara, shorts and accessories
by Forever 21, shoes from Hongkong and bag by Chanel.

Slegna Coo wearing a navy blazer by Tomato, white tank, red skirt and belt all
by Forever 21, heels by Aldo and bag by Longchamp.

Associate stylist Mikka Velasquez wearing a printed top by Forever 21, custom
made pants, earrings by Aldo, bangle by Tory Burch and wedges by So Fab.

Adfolio's Lora Gabuna Antenor wearing a dress by Zara, scarf by Muji, shoes by
Tory Burch and bag by Longchamp.

Hair stylist Jaime Sy wearing a printed top by People Are People, pants by
Penshoppe, watch by Jeremy Scott for Swatch and shoes by Puma.

Max Factor's Creative Director Bobby Carlos wearing shirt and shorts both by Topman,
cardigan by Oxygen, shoes by Opening ceremony and bag by Louis Vuitton.

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SM's Rina Lacia Bugayong wearing striped tee by Muji, pants by Marks & Spencer,
 flats by Scoop, watch by Technomarine and bag by Kenneth Cole.

Sm's Ricci del Rosario wearing a top by Folded & Hung, shorts and scarf both by SM,
 watch by Aldo and shoes by Kickers.

Senior Associate stylist Reg Rodriguez wearing a top from a bazaar, printed
patchwork pants from Al Devinco and wedges by Parisian.

Adfolio's May Sta. Ana wearing a top from Bangkok, pants by Her Bench, watch by
Tomato, flats by Ipanema and bag By Burberry.

Fashion Photographer Nico Villegas wearing a jacket by Team Manila, top by Affliction,
pants by Pepe Jeans and shoes by Vans. 

Associate stylist Rudolph Leonor wearing pants by Oxygen, top and shoes both
 by Zara, watch by Swatch and bag by Marc by Marc Jacobs. 

Associate stylist Donna Gonzales Lim wearing a top from Hongkong, printed
patchwork pants from Al Devinco, scarf by Mphosis and shoes by Ichigo.

Fatima Rabago in action.

Male attraction. 

Drew Rivera a.k.a Pierre Roxas.

The next generation of stylists.

The author wearing top by Eairth, printed patchwork pants by Al Devinco, scarf by Zara,
 glasses from Firma and shoes by Opening Ceremony.

Its Raining Men

Philippine retail fashion is currently going through the change of the season.  For the modern Filipino male one may ask, what's there to look forward to?  Aside from the rains, SM Mens Fashion officially started their annual Just Delivered Jeans campaign featuring the latest, hottest and most wanted jeans in the local denim-nation. Enter the world of seduction as jeans gear up towards going all out sexy.  Brave the season anew with manly confidence and display your hidden assets!  Show off your irresistible appeal with latest fit, cut and style that perfectly warms you up for the cold months ahead.  Find the perfect pair and get into to the mood with the coolest and current hues to release that uninhibited style attraction. Go fearless! Boost your confidence and feel the sexy vibe with comfort and ease in contemporary jeans fashion.  The iconic denim takes a whole new spin on reinventing the classic and introduces a refreshing wardrobe fitting for the modern man of style. This season at SM, watch out as temperatures rise high with all eyes set on a whole load of jeans and men.    

From left to right:  Drew Rivera, Samir Ayeb, Hideo Muraoka, Duane Stagoll and Abs Abdelkader.

The perfect abs.

Denim monotone.

Rebel with a cause.

Perfect fit.

Jeans seduction.

Jean-ious.

Style comfort.

Style fitting.

JUst Delivered Jeans is from July 1 to September 30, 2011.  SM Mens Fashion is available in all SM Department Stores nationwide.