Iconic

When I was growing up my dad used to buy me a lot of those croc logo shirt with matching shorts and socks to use when i would hit the tennis courts.  Having a parent who was a tennis player and being the only son, my summers were mostly spent at the country club hitting the ball in both clay and shell courts.  My feet were literally dragged to the Rizal Memorial Coliseum or Philippine Columbian Association(PCA) and I would painstakingly train for hours and end up changing shirts all the time as I would constantly drench in sweat. Back then, my tennis outfit was matchy matchy and sometimes came with the same brand of shoes as well.  I was head to toe logo-ed with the croc as it was early on considered a sports brand and not a statement of style.  Today, the pique shirt has transcended from the courts to our wardrobes as it has become an everyday staple and considered an all time favorite classic among Filipinos. 

In celebration of its 80th Anniversary, LACOSTE will unveil an exclusive and unique brand experience roadshow in Manila, which will be on display from January 10 to 12 and January 14 to 16 at the Shangri-la Plaza’s East Wing Atrium. 

The most successful imported brand in the Philippines has opened its first Agora store concept in Manila located at the Shangri-la Plaza’s East Wing. The current main attraction is the special capsule collections featuring the 80th Anniversary logo created by British art director Peter Saville as well as the brand’s whole range of wears for the season.  Apt for this season's trendy "printed" ideas, the amazing collared tees are noteworthy pieces everyone should have for their Spring-Summer 2014 wardrobes.  

The famous logo founded in 1933 by tennis champion René Lacoste has transformed into one of today's iconic brands. With a whole range of pieces ranging from apparel to accessories to fragrances, it has reinveinted sports fashion into a lifestyle. Who would have thought what I used to wear in school in the 80's era of punk and new wave would become a style code to last a lifetime.  The French "croc" has definitely come a long way. 

 

In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc. (SSI) and is located atShangri-la Plaza East Wing, Greenbelt 3, Rustan’s Makati, Rustan’s Tower Shangri-la Plaza, The Power Plant Mall, Megamall, The Podium, Mall of Asia, Gateway Mall, Trinoma, Eastwood Mall, Newport Mall, Robinsons Galleria, Robinson’s Magnolia,Robinson’s Place Manila, Alabang Town Center - Corte de las Palmas, Ayala Center Cebu, SM Davao, Abreeza Davao, and Veranza KCC Mall. Lacoste Accessories is also exclusively distributed by SSIand is located at Glorietta 4 and Gateway Mall.

Y-3 in Manila

Manila's retail landscape is booming with the influx of international brands. Adding to the spectrum of much wanted must-have names, Y-3 recently opened its doors at the Bonifacio High Street Central. The top of the line designer street-sportswear brand epitomizes the youth style landscape. Echoing the current trendsetting vibe, the Spring-Summer 2012 collection presents modern forward pieces reflecting a statement of distinct global wear style. The well lit and designed flagship store Manila echoes the iconic aesthetics of master Yoji Yamamoto. Unparalleled in his own genre, he has championed Japanese fashion by taking to the forefront sportswear reinvented with technology infused detailing, mod silhouettes and innovative forms. The fashion icon has set groundbreaking parameters in global designer retail in constant evolution with a a distinct niche global following. The optimistic presence in the market is a welcoming perspective in a culture overflowing with style individuality undefined.

The New Breed of Men

Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey.  Leading a team of top models in Manila, sportwear  has taken a big step fashion forward.  Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities.  Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets.  Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion.  A totally different ball game, with a new feel, look and style in re-imaging active wear.

Bo' Athletics is available in all SM Department Stores nationwide.