When I was growing up my dad used to buy me a lot of those croc logo shirt with matching shorts and socks to use when i would hit the tennis courts. Having a parent who was a tennis player and being the only son, my summers were mostly spent at the country club hitting the ball in both clay and shell courts. My feet were literally dragged to the Rizal Memorial Coliseum or Philippine Columbian Association(PCA) and I would painstakingly train for hours and end up changing shirts all the time as I would constantly drench in sweat. Back then, my tennis outfit was matchy matchy and sometimes came with the same brand of shoes as well. I was head to toe logo-ed with the croc as it was early on considered a sports brand and not a statement of style. Today, the pique shirt has transcended from the courts to our wardrobes as it has become an everyday staple and considered an all time favorite classic among Filipinos.
In celebration of its 80th Anniversary, LACOSTE will unveil an exclusive and unique brand experience roadshow in Manila, which will be on display from January 10 to 12 and January 14 to 16 at the Shangri-la Plaza’s East Wing Atrium.
The most successful imported brand in the Philippines has opened its first Agora store concept in Manila located at the Shangri-la Plaza’s East Wing. The current main attraction is the special capsule collections featuring the 80th Anniversary logo created by British art director Peter Saville as well as the brand’s whole range of wears for the season. Apt for this season's trendy "printed" ideas, the amazing collared tees are noteworthy pieces everyone should have for their Spring-Summer 2014 wardrobes.
The famous logo founded in 1933 by tennis champion René Lacoste has transformed into one of today's iconic brands. With a whole range of pieces ranging from apparel to accessories to fragrances, it has reinveinted sports fashion into a lifestyle. Who would have thought what I used to wear in school in the 80's era of punk and new wave would become a style code to last a lifetime. The French "croc" has definitely come a long way.