New Frontier

Breaking the frontiers of style in Manila, SM Mens Fashion has turned a new leaf for both menswear and boys teens wear dressing.  Taking the look into the next level, the department store giant has opened its doors into channeling the latest in global forward fashion.  This season marks style-setting clarity of the shift in re-imaging within that has been ongoing since the beginning of the year.  SM Mens Fashion has come out with a collective of their fashion forecasts through the SM Style Manual which comes as magazine inserts/catalogues such as the images below for FHM/Esquire Philippines.  Shot by top lensman Frank Hoefsmit, the clean, crisp and artsy take on retail expresses the new in mens styling-- "Point Blanc" and "Beyond Borders".  

Makeup by Bobby Carlos for Max Factor.  Fashion styling by Mike de Guzman and Geo Palmiano(Point Blanc) and Luis Espiritu (Beyond Borders).  Style associates:  Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  All clothes by SM Mens Fashion available in all SM Department Stores nationwide.

The New Breed of Men

Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey.  Leading a team of top models in Manila, sportwear  has taken a big step fashion forward.  Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities.  Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets.  Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion.  A totally different ball game, with a new feel, look and style in re-imaging active wear.

Bo' Athletics is available in all SM Department Stores nationwide.