The New Breed of Men

Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey.  Leading a team of top models in Manila, sportwear  has taken a big step fashion forward.  Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities.  Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets.  Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion.  A totally different ball game, with a new feel, look and style in re-imaging active wear.

Bo' Athletics is available in all SM Department Stores nationwide.

Some like it Hot!

Classics like denim begins to sizzle Manila despite the drizzling rain and passing storms. The hottest and meanest jeans in town have been JUST DELIVERED by SM Men's Fashion.  The latest cut, detailing and coolest shades in denim is giving the cool weather its much needed heat.  Top brands such as Levi's, Lee, Jag, Markus, Tribal, Hibaler, V+, Von Dutch, Wrangler, Dickies, ECO and Baleno present exclusive collections for haute men to choose from.  Bold with a refreshing perspective, classic jeans is definitely without a doubt bringing sexy back. Denim fashion dares to bare the modern man with a stylish cool look that's never been this hot. The JUST DELIVERED JEANS campaign and promo is on until September 30, 2011.  Grab a pair now!!!

Its Raining Men

Philippine retail fashion is currently going through the change of the season.  For the modern Filipino male one may ask, what's there to look forward to?  Aside from the rains, SM Mens Fashion officially started their annual Just Delivered Jeans campaign featuring the latest, hottest and most wanted jeans in the local denim-nation. Enter the world of seduction as jeans gear up towards going all out sexy.  Brave the season anew with manly confidence and display your hidden assets!  Show off your irresistible appeal with latest fit, cut and style that perfectly warms you up for the cold months ahead.  Find the perfect pair and get into to the mood with the coolest and current hues to release that uninhibited style attraction. Go fearless! Boost your confidence and feel the sexy vibe with comfort and ease in contemporary jeans fashion.  The iconic denim takes a whole new spin on reinventing the classic and introduces a refreshing wardrobe fitting for the modern man of style. This season at SM, watch out as temperatures rise high with all eyes set on a whole load of jeans and men.    

From left to right:  Drew Rivera, Samir Ayeb, Hideo Muraoka, Duane Stagoll and Abs Abdelkader.

The perfect abs.

Denim monotone.

Rebel with a cause.

Perfect fit.

Jeans seduction.

Jean-ious.

Style comfort.

Style fitting.

JUst Delivered Jeans is from July 1 to September 30, 2011.  SM Mens Fashion is available in all SM Department Stores nationwide.