The Man of the Hour

SM Men's Fashion celebrates one of the most important date in the year--Father's Day.  The huge ad campaign pays tribute  to one of the most significant person in our lives--dad.  Presenting our iconic style figure not just at home but in our lives, in house brands such as Main Street,Baleno, Code Blue, Sta. Barbara and Cotton Crew present a visual narrative in the latest and coolest casual wear.  Yes, dad's swagger appeal is definitely endearing and more importantly special.  Treat dad on this memorable day with a style piece he'll never forget and a memory to last a lifetime.

High Street

Menswear is dressing up this summer into swagger tailored fashion. SM Men's Fashion's in house brand Main Street is giving the heat some cool with basic essentials that marks high with style. Must -have hues such as blue, gray, military green, khakis and white dominate in a variety of mix and matching pieces. Rethinking the classics, blazers, jackets, polos, trousers and suits are redefined in modern silhouettes and cuts. The classic structured look is renewed and softened with a relax and easy feel. These fashion forward and wearable pieces elevates the standard casuals to dressy ensembles. Modern tailoring is hitting the main street and into the heights of summer.

Photography by Frank Hoefsmit, art direction and styling by Mike de Guzman and Geo Palmiano(MGP), makeup by Bobby Carlos, hair by Mark Familiara, modeled by Rafael do Prado. Mainstreet @ SM Men's Fashion is available in all SM Stores nationwide.

SM Men's Fashion: Randy Ortiz for Uberto Duranti

In the Philippines, the biggest and prime mover in the local retail landscape-SM-introduces their roster of menswear designer collections for Summer 2013. Each in house brand comes to the fashion forefront with their current forecast for the season of the best best in local design. Leading the pack of renowned and talented designers is Randy Ortiz. SM Men's Fashion collaborates with one of the local industry's pillar to create an exclusive and limited edition collection for Uberto Duranti. The classic brand known for its tailoring and corporate appeal transforms into a forward look of contemporary well-designed suiting. Ortiz modernizes the pieces with his signature and distinct touches of print and detailing. Polished and refined the boardroom look of the brand transforms into the modern day stylish wall street man. The traditional aesthetics levels up with dapper style stepping up from the conventional. Fabrication becomes extraordinary as a fusion of textures display a now feel that ultimately reinvents the man of the times.
SM Men's Fashion featuring Randy Ortiz for Uberto Duranti is a success and insight of better things to come for local menswear.

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr., makeup by Bobby Carlos, modeled by Hideo Muraoka and Vini Tiexera. Shot on location in El Nido, Palawan. Randy Ortiz for Uberto Duranti is available in all major Sm stores.

SM Mens Fashion Summer 2012 Campaign 1

Immaculate white unfolds as the first in a series of Summer 2012 campaigns of SM Men's Fashion.  Set in the natural mangroves of Kalibo, retail depicts forward casual wear in its most manly attraction.  The look and feel is stylishly rugged evoking a fusion of both modern and basics.  Yes, SM Men's Fashion is rethinking the modern man's wardrobe as it reinvents the classic and is giving a whole new feel of sexiness.  Retail fashion comes anew in contemporary neutrals in a wide range of  khakis, taupe, ivory, bone, nude and whites. Forefronting style in the local landscape is a forward presentation showcasing hints of safari, utilitarianism, resort and lounge wear as seen in polos, knits, cargos and shorts.  The feel is all about showcasing the new sexy fitting for any modern man and his lifestyle.  Photographed by Frank Hoefsmit, the stunning ad campaign present the hottest faces of Sm Men's Fashion namely Hideo Muraoka, Benjamin Tang, Pedro Mologni and Zaydan Timpani to sizzle under the heat of sun. Marking down in history, SM's mouth-watering and thirsty quenching menswear Summer 2012 Ad campaign has never been this groundbreakingly haute and hot!  The retail giant has taken the big step in taking their fashion style forward.

Hot Summer.

Hideo Muraoka.

Benjamin Tang.

Zaydan Timpani.

Pedro Mologni.


Shot on location at the mangroves of Kalibo, Aklan.  Photography by Frank Hoefsmit, Styling by Luis Espiritu Jr., Makeup by Bobby Carlos, Associate styling by Reg Rodriguez and Mikka Velasquez, assistant makeup artist Ria Aquino, Hair styling by Jaime Sy, video by Mau Aguasin, modeled by Hideo Muraoka(Mercator), Benjamin Tang(RECO), Zaydan Timpani and Pedro Mologni(both at IM Agency).

SM Mens Fashion Holiday 2011 Campaign

Menswear retail in the Philippines is undergoing a style transition moving in and out from reality to fantasy and vis a vis. Inspired from cinema's iconic films, SM Mens Fashion's Holiday 2011 Ad campaign showcases modern tailoring incorporated in mass retail.  Soft and hard lines work silhouettes and form in up to date layering.  Bespoke transcends into style adaptations whethere in silhouette, cut or form.  The cinematic appeal displays a certain feel, emotion or moment in a refreshing presentation of real fashion.  Truly something visually new for the industry pillar, traditional local retail is currently stepping out of the convention into a more future forward direction. SM Mens Fashion is braving the look and feel of trendsetting fashion and moving into global mainstream.  

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr. Makeup by Bobby Carlos for Max Factor, Hair styling by Jaime Sy, Associate stylists: Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Models:  Hideo Muraoka, Benjamin Tang and Drew Rivera.  All clothes by SM Men's Fashion

New Frontier

Breaking the frontiers of style in Manila, SM Mens Fashion has turned a new leaf for both menswear and boys teens wear dressing.  Taking the look into the next level, the department store giant has opened its doors into channeling the latest in global forward fashion.  This season marks style-setting clarity of the shift in re-imaging within that has been ongoing since the beginning of the year.  SM Mens Fashion has come out with a collective of their fashion forecasts through the SM Style Manual which comes as magazine inserts/catalogues such as the images below for FHM/Esquire Philippines.  Shot by top lensman Frank Hoefsmit, the clean, crisp and artsy take on retail expresses the new in mens styling-- "Point Blanc" and "Beyond Borders".  

Makeup by Bobby Carlos for Max Factor.  Fashion styling by Mike de Guzman and Geo Palmiano(Point Blanc) and Luis Espiritu (Beyond Borders).  Style associates:  Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  All clothes by SM Mens Fashion available in all SM Department Stores nationwide.

Tales from the Dark Side

Styling is at play when one is given freehand in exercising creativity.  Cinema has been one of the fashion world's great points of inspiration.  This author and his team was recently tasked to take a journey into the dark side and interpret style of the worlds greatest criminals in volume 6 of the SM Style Manual.  Conceptualized by People Asia's creative director Tatum Ancheta, the well-researched idea is an acting board in print featuring the holiday 2011 of SM Mens Fashion.  Playing the roles are SM Mens Fashion's roster of leading men headed by Hideo Muraoka, Benjamin Tang and Pedro Mulogni, while for SM Boys Teens are Robson Guaragni and Rodrigo Oliveira. Capturing the crime on film, the stunning photos are by one of Manila's sought after photographer--Frank Hoefsmit while grooming is by Bobby Carlos and hairstyling by Jaime Sy.  The Style Team for menswear include this author and associates Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor while for boys teens wear is the dynamic and creative duo of George Palmiano and Mikey de Guzman(MGP). SM Style Manual is editorially instructional as it presents menswear fashion in a range of personality types and guide to contemporary dressing.   Watch SM Mens Fashion come to life in their first ever solo show at Philippine Fashion Week on October 26, 2011 at the SMX Convention Center 730PM.  See you there!!!