The Man of the Hour

SM Men's Fashion celebrates one of the most important date in the year--Father's Day.  The huge ad campaign pays tribute  to one of the most significant person in our lives--dad.  Presenting our iconic style figure not just at home but in our lives, in house brands such as Main Street,Baleno, Code Blue, Sta. Barbara and Cotton Crew present a visual narrative in the latest and coolest casual wear.  Yes, dad's swagger appeal is definitely endearing and more importantly special.  Treat dad on this memorable day with a style piece he'll never forget and a memory to last a lifetime.