Friday, April 12, 2013

SM Men's Fashion: Randy Ortiz for Uberto Duranti

In the Philippines, the biggest and prime mover in the local retail landscape-SM-introduces their roster of menswear designer collections for Summer 2013. Each in house brand comes to the fashion forefront with their current forecast for the season of the best best in local design. Leading the pack of renowned and talented designers is Randy Ortiz. SM Men's Fashion collaborates with one of the local industry's pillar to create an exclusive and limited edition collection for Uberto Duranti. The classic brand known for its tailoring and corporate appeal transforms into a forward look of contemporary well-designed suiting. Ortiz modernizes the pieces with his signature and distinct touches of print and detailing. Polished and refined the boardroom look of the brand transforms into the modern day stylish wall street man. The traditional aesthetics levels up with dapper style stepping up from the conventional. Fabrication becomes extraordinary as a fusion of textures display a now feel that ultimately reinvents the man of the times.
SM Men's Fashion featuring Randy Ortiz for Uberto Duranti is a success and insight of better things to come for local menswear.

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr., makeup by Bobby Carlos, modeled by Hideo Muraoka and Vini Tiexera. Shot on location in El Nido, Palawan. Randy Ortiz for Uberto Duranti is available in all major Sm stores.

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