Saturday, April 13, 2013

SM Men's Fashion: Ivar Aseron for Coco Republic

As part of Style Narratives' SM Men's Fashion designer series, next on the list is Ivarluski Aseron for Coco Republic. Dressing up for summer has never looked so sleek and polished. Though dapper may not quite describe it, the distinctly swagger appeal has moved Coco Republic into the forefront of local resort wear fashion. The in house brand known for its tropical/island look successfully fused with the clean lines, structural aesthetics and modern forms of Aseron. There is a certain nowness in its design reinvention that channels the definitive style essentials of what menswear is today. The presence of cool and modern hues such as neutrals combined with hints of color rethinks and updates day to day dressing. Strong influences of Tailoring hits the sandy shores and beach with style and elegance channeling European sensibilities that we all adore. Gone are the days where the surfer dude look shows off board shorts reaching the ankles, polo shirts as loose as a tent and eye sore tourist trap prints.
SM Men's Fashion's inspirational take on resort wear through Ivar Aseron for Coco Republic is an innovative venture into relaxed sartorial proportions which Filipinos should more than just think about.

Photography by Jo Ann Bitagcol, creative direction and styling by Luis Espiritu Jr., makeup by Bobby Carlos, hair styling by Jaime Sy, modeled by Daniel Matsunaga and Zaydan Timpani. All clothes by Ivar Aseron for Coco Republic at SM Men's Fashion. Shot on location at Matinloc shrine, El Nido, Palawan, Philippines. Special thanks to Ms. Trish Tagle.

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