Sm Men's Fashion makes a breakthrough in the Philippines as it launches its designer series for its Summer 2013 campaign. Style setting in-house branding into forward retail fashion is the roster of prestigious names such as Randy Ortiz, Rhett Eala, Ivarluski Aseron, Rajo Laurel, Frederick Peralta and Louis Claparols. Shot on location at Conde Nast's top destinations in 2013-El Nido, palawan - SM unfolds the hottest trends with the season's ultimate essentials. Offering a variety of looks and noteworthy styles for the modern man, the department store spearheads a major platform for designers in massive and commercial retailing. Stepping into fashion forward direction, Sm Men's Fashion proudly promotes local design talent and is opening a new direction for menswear in the Philippines.