Made to Measure

SM Mens Fashion recently shot their holiday campaign featuring three gorgeous looking models namely Hideo Muraoka, Benjamin Tang and Drew Rivera who all represent the different style personalities and characters defining the brand.  Gearing up with the season's stylesetting trends, the must have pieces are definitely something to look out for in the months to come.  The focus is on the new take on modern tailoring in refreshing silhouettes and on the radar hues.  Lots of suits, jackets, blazers and knits to fill one's wardrobe. Retail fashion is raising the bar and fearlessly moving up in fashion forward appeal.  Here are the BTS of the shoot photographed by Frank Hoefsmit and makeup by Bobby Carlos for Max Factor.

MENage a trois.

Donna Gonzales Lim reaching for Hideo.

Associate stylist Rudolph Leonor.

Beauty department.  Hairstylist Jaime Sy and makeup artist Bobby Carlos.

Mau de Leon.

K Miranda, Slegna Coo and Hannah de la Paz.

Associate stylists Rudolph Leonor, Donna Gonzales Lim, Grace Caison, Mikka Velasquez and reg Rodriguez.

Lights. Camera. Action.

Fun House.

Stepping Up

A movement currently happening in the Philippine retail industry is the rise of visual imaging for one of the most basic style essential--shoes.  This author and his style team recently worked on an exciting project which was a campaign for two local shoe brands.  The new direction for shoe ads is gravitating towards trendsetting style and high fashion.  It was a whole day shoot with two of the most popular Brapanese (Brazilian-Japanese) imports in the country--Akihiro Sato and Fabio Ide.  These high profile professional models turned t.v. personalities were very nice, cooperative, unassuming, warm and quite funny.  With so many layouts to do, work turned out to be fun play in the studio, out under the sun and even running under the rain. Both who have modeled in the Asian region for quite sometime showed their admirable expertise and experience in this glamour filled profession. Here are some behind the scenes of the campaign shoot.  Will definitely post the final ads here as soon as the material comes out.  

Fashion flash.

Designer's rack of plenty.

Color correct.

Modern hues.

Akihiro Sato air brushed by makeup artist Bobby Carlos.

The scene before the shoot started.

Associate stylist Donna Gonzales Lim and the author prepping up Akihiro Sato.

Akihiro Sato, the author(in glasses) with apprentices K Miranda, Jaja Bolos, Slegna Coo and Hannah de la Paz.

Face painter Bobby Carlos on canvas Fabio Ide.

Hair stylist Jaime Sy and Associate stylist Reg Rodriguez touches up on Fabio.

Cast of characters.

Photographer Vince Salumbides call the shots.

Channeling Dior.

The author wearing white v-neck top and denim drawstring both by Uniqlo,
vintage sunglasses by Firma and shoes by Cardams.

Island Smiles

I'm back!!!  After four days of work and super fun in the renowned island of Boracay I know I will be coming back.  The next few days will be all about my stay so please stick it out with me. After being there for the Nth time, Bora can still be quite captivating.  This trip was special because it was the first time SM shoes and bags department shot their campaign in the island.  It was a big group (23 to be exact) and with us were 13 balikbayan boxes filled with more than a hundred pairs of shoes and bags in total (men's and ladies),  and the latest merchandise to come out this summer 2011.  IN between shoots, we had our own shoot as well and with it were smiling faces under the sun against the palette of blues in the endless horizon. 

Belle wearing an oversized blouson top by The Ramp, white shorts by 50th Ave, silver and black rosette bag from Bangkok, black hat from Boracay and sunglasses by Ray Ban.

Rudolph wearing blue tee from Topman, board shorts by Ezekiel, bracelets from H & M,  sunglasses from 21men, vintage sling from Springfield and Fedora from Texas.

Ria wearing a dress by Forever 21, bikini top from Taiwan, sling bag from Boracay and sunglasses by Ray Ban.



May wearing printed tee by Mango, sunglasses by Ray Ban and hat from Nothing But Water.

 

Mau wearing a printed orange tee by F & H, board shorts by Bench, sarong and sunglasses both by SM and printed sling.

Reg wearing a stripes top and orange shrts both by Forever 21, yellow sling bag from Bangkok, slippers by Havaianas, necklace by PeaceLoveFashion and straw hat from Boracay.

Mikey wearing a vintage polka dot printed long sleeve polo, white tee by Topman, shorts by Mental and sunglasses by Aldo.

Bobby wearing a gray tee from Muji, printed board shorts by Gaspard Yurkievich, armband by Paul Smith, nylon robot bag and sunglasses both by Prada.

Pat wearing a printed tee from UNiqlo and boardshorts from Quicksilver and sunglasses by Hugo Boss.



Gio wearing a striped long sleeve shirt from Topman, scarf by Terranova and sunglasses by SM accessories.

 

Donna wearing  flowy cotton top by Topshop, printed shorts by Mango, leather fringe bag from a bazaar, sunglasses by Chanel and fedora from Bangkok.



Rina (left) wearing a printed tee by Forever 21 and sunglasses by Ray Ban and Lora (right) wearing a white tee from Giordano, drawstring pants from Old Navy, waterproff sling bag by Pacsafe and native hat from Boracay.

 

The author wearing white v neck tee from Uniqlo, bright fucshia shorts by Joey Samson, printed tote by Marc by Marc Jacobs and sunglasses by Tom Ford.

Work never seems like it when there's a lot of fun involved.  The fun in work is a different experiemce altogether.  Without it, the work life would be meaningless.  Finishing almost 56 layouts including options (atleast for ladies bags and shoes) was a miracle to accomplish.  But with a great team, a lot of sweat and endless laughs...everything was so worth it.

From ear to ear :-)