Joanique AW 2014

In the world of Philippine accessories, globally recognized brand Joanique presents its AW 2014 collection entitled "Tribal Translations".  Inspired from ethnic and indigenous origins, modernity takes both shape and form beautiful creations of uniqueness.  Unbounded by time, past becomes present in a amazing play of contrasts as the brand traces its roots from the homeland. Symbollically iconoclastic, marks of distinction featuring cow bone, Carabao horn mixed with semi precious stones are formed into priceless masterpieces.  The latest collection showcases contemporary design fused with by-products of the local farming industry that unfolds one of a kind pieces evoking the beauty of simplicity with an edge. 

Joanique takes pride in its Filipino identity proudly seen in their accessories.  Their works of art are a testament of high quality standards and materials producing excellent designs constantly cited and noticed on foreign shores. More importantly, these Philippine made products are borne from the hands of remarkable and exemplary Pinoy artisans  driven by passion.  Every Joanique piece is unique, and more than just an accessory it is an embodiment of Filipino art, heart and soul. 

Photography by Jo Ann Bitagcol, fashion styling by Luis Espiritu Jr., makeup by Ria Aquino for MAC Cosmetics, associate stylists Mikka Velasquez, Bang Martinez, Diane Lasam, Tara Subaldo, Jona Buenaventura, Ann Andres and Kim Barik, modeled by Angel Jacob,wardrobe by Joey Samson.

STOCKIST

INTERNATIONAL

EUROPE

Wolf and Badger

32 Dover St. London W1S 4NE

Luxe Room

4 William Street, Kilkenny, Ireland

ASIA

SHOWROOM A by Aroxta

Winning House Suite 28, 1st Floor,26-28 Hollywood Road, Central, Hong Kong

ASIAN PALETTE

163 Tanglin Road, 02-30 Tanglin Mall, Singapore 247933

QUATTRO HOME

29 PSI Tower, Unit G04, Sukhumvit 39 Rd. Klongton-Nua, Wattana, Bangkok 10110 Thailand

PHILIPPINES

458 SHOWROOM

458 Adalla St. Palm Village, Makati City 1211

CURA V

2F PowerPlant  Mall, Rockwell Center, Makati City

BIJOU by Ana Rocha

2L Greenbelt 5, Legaspi St. Ayala Center, Makati City

ONLINE

www.anthropologie.com

www.wolfandbadger.com

www.vitostudio.com

CONTACT

For Orders and Inquiries, you may reach us at:

Email:   info@joanique.com

Telephone:   +63 2 952 2485

Mobile:   +63 917 830 1285

Address:   458 Adalla St. Palm Village, Makati City 1211

Website:   www.joanique.com

Miladay 2013 Ad Campaign

Bright Ideas (taken from Allure, Philstar

Men’s fashion has taken a big leap in the local retail scene. What better way to welcome this change than to have a style-setting collaboration series that features the country’s foremost designers at SM MEN’S FASHION.

In-house brand Main Street takes a new spin with the iconic artistry of RHETT EALA. He reinvents the classic menswear with his traditional silhouettes that have taken a modern tailored appeal in current shapes and forms. His contemporary lines and construction are defined in sleek, tapered and slim-fit wardrobe essentials.

The designer also brilliantly recreates the denim into stylish and functional pieces such as blazers, jackets and polos for day-to-night dressing. Cool casual to dressy ensembles define trend-based looks that are not only stylish but are also fashionably relevant. Bright hues are added to a range of mod neutrals to help update the classic palette.

The “swagger-like” look of Main Street is a successful fusion of sporty-street influences seen in its latest and innovative collection. Moving forward, the noteworthy collaboration of both brand and designer creates a higher standard in the world of local menswear RTW. Undeniably, it gives a brighter perspective for SM MEN’S FASHION in fashioning the times.

Photography by Jo Ann Bitagcol • Creative direction and styling by Luis Espiritu Jr. • Makeup by Ria Aquino • Associate styling by Mikka Velasquez • Model: Sm Men’s Fashion’s Hideo Muraoka • Main Street is exclusively available at Sm Men’s Fashion in all SM Department Stores • Shot on location at the MacArthur Suite of Manila Hotel

Second Skin (taken from Allure, Philstar)

Nothing feels better than second skin. Nowadays, fashioning undergarments is as style forward as their trendsetting outerwear. The look of lingerie has evolved into the forefront of contemporary dressing as seen in recent seasons of designer retail collections on and off the runways, covers and pages of top international glossies, and on Hollywood’s most stylish celebrities.

This season, the world of lingerie unfolds a new age of style with something extraordinary.  Where fashion and luxury is redefined into the contemporary, classic undergarments such as bras, panties and shapewear come in seamless and amazing fabrics that mold the sculptural curves of the body. Adding highlight to the appeal of modern fabrication are delicate touches of lace trims and luxe accents that create an overall feel of sophistication. New shapes and forms with contour-like attractions create figure-flattering statements to celebrate the beauty of heavenly bodies. Unique and distinct pieces sizzle in perfect silhouettes that never go out of style.

Modern advancements have taken the look of women’s underwear into progressive directions. The current no-sew technology has made the underwear virtually invisible under clothes. Soft fabrics have become elastic-free as they beautifully mold with the body and eliminate the unwanted presence of panty lines.  The outstanding soft and sheen feel that caresses the body creates perfection. Other features include up-to-date lightweight materials that lift, shape and support the figure at exactly the right places. Furthermore, functions are realized in distinct collections to provide waist reduction, rear lifting and thigh slimming benefits. These modern masterpieces give the wearer a renewed lifestyle of dressing.

Beyond fashion, great underwear is measured by the high quality of comfort it offers. The world’s most comfortable underwear embraces the body with a natural and easy-fit feel that is perfect for everyday use. The best lingerie is all about ease, softness and smoothness.

Today’s underwear adopts the concept of modern luxury. It has redefined the aesthetics from the traditional to the now, creating comfort that is second skin.

(The Comfort Devotion, Dream and Flexees and Shapewear collections all by Maidenform are exclusively distributed by Rustan Marketing Corp.)

Photography by Mau Aguasin, styling by Luis Espiritu Jr., makeup by Ria Aquino for MAC Cosmetics, hair styling by Mycke Arcano for TRESemme and 1721 Hair extensions, associate stylist Mikka Velasquez, modeled by Ann Umali(Mercator).

Pieces of Hue

"Kaleidoscope"- the latest collection of Joanique is an amazing showcase of contemporary jewelry. After a successful exhibition is Paris early this year, their current artistic expositions has caught the attention of the international press and is soon to be available on selective notable boutiques in European fashion capitals. The self taught artist behind the brand, Malou Araneta Romero's beautifully crafted and designed pieces channel modernity and showcase Filipino artistry. Inspired by the lines, colors and shapes of kaleidoscopes, these captivating incantations reflect remarkable artisanal aesthetics to be treasured. Dazzle your eyes with one of a kind prized possessions set in the most precious of metals to behold. Mesmerizing stones from the earth sparkle in their most natural wonder.
Soon to take part of the international spotlight, Joanique prides in what embodies the outstanding brilliance of the hands of our local talent. A homegrown name of jewelry whose sense of nowness is an optimistic insight on the new fineries of what's next to come.

Photography by Mau Aguasin, styling by Luis Espiritu, makeup by Ria Aquino, modeled by Petra(Mercator). Dresses by Dennis Lustico. Joanique is available in Cura V, 2/F Powerplant Mall, Rockwell center, makati city and at Firma, Greenbelt 3, Ayala Center, Makati city.

Myth Holiday 2012 Campaign

Parisian PFW 2011 catalogue

In the recently concluded Philippine Fashion Week (PFW) 2011, the presentation of the latest collections wasn't just all about mens and womenswear.  Since more than a year ago, the only notable shoe and bag brand creating a strong presence in this bi-annual fashion extravaganza is Parisian.  The fashion forward brand showcased a platform of trendsetting shoes and bags apt for the season and the months to come.  From brights to muted neutrals, metallics to prints, the on the radar appeal is moving towards a direction currently in line with what's happening global fashion.  This movement towards the style frontline was evidently seen in their impressive collection at the SM PFW show. Like any other important international showcasing,  thier must-have pieces can be seen closely in their informative and well put-together catalogue. Platforms, wedges, pumps, slings with a whole lot more, the legendary shoe brand that has expanded to bags as well recently is true to the mantra of the institutional department store "We've got it all". 
SM's Parisian is frontlining a display of uncompromising style that's taking local shoe brands competent with international standards in terms of style and design.  Aside from their contemporary fashion, these items are fairly priced so anyone need not worry on having a trendy new pair season after season. Shoes "Made in the Philippines" have truly come a long way and Parisian is definitely something Filipinos can be proud of. 

Parisian is exclusively available in all SM Department stores nationwide.  Photography by Xander Angheles, Styling by Gio Palmiano, Mikey de Guzman and Luis Espiritu.  Associate stylists Reg Rodriguez, Donna Gonzales Lim, Rudolph Leonor, Mikka Velasquez and Noelle Llave.  Makeup by Bobby Carlos, makeup assistant Ria Aquino and hairstyling by Emar Cabilte.