In the recently concluded Philippine Fashion Week (PFW) 2011, the presentation of the latest collections wasn't just all about mens and womenswear. Since more than a year ago, the only notable shoe and bag brand creating a strong presence in this bi-annual fashion extravaganza is Parisian. The fashion forward brand showcased a platform of trendsetting shoes and bags apt for the season and the months to come. From brights to muted neutrals, metallics to prints, the on the radar appeal is moving towards a direction currently in line with what's happening global fashion. This movement towards the style frontline was evidently seen in their impressive collection at the SM PFW show. Like any other important international showcasing, thier must-have pieces can be seen closely in their informative and well put-together catalogue. Platforms, wedges, pumps, slings with a whole lot more, the legendary shoe brand that has expanded to bags as well recently is true to the mantra of the institutional department store "We've got it all".
SM's Parisian is frontlining a display of uncompromising style that's taking local shoe brands competent with international standards in terms of style and design. Aside from their contemporary fashion, these items are fairly priced so anyone need not worry on having a trendy new pair season after season. Shoes "Made in the Philippines" have truly come a long way and Parisian is definitely something Filipinos can be proud of.
Parisian is exclusively available in all SM Department stores nationwide. Photography by Xander Angheles, Styling by Gio Palmiano, Mikey de Guzman and Luis Espiritu. Associate stylists Reg Rodriguez, Donna Gonzales Lim, Rudolph Leonor, Mikka Velasquez and Noelle Llave. Makeup by Bobby Carlos, makeup assistant Ria Aquino and hairstyling by Emar Cabilte.
Philippine Fashion Week officially started yesterday and it seems like everybody in the local industry is eagerly waiting for the unfolding of each collection. From designer to retail, all eyes are awaiting who will be the newborn stars of the season. One major show everybody shouldn't miss is the one of SM Department Store which is scheduled today at 530PM at the SMX convention center. The retail giant who's presence in the industry for more than three decades has contributed to the shaping of the style landscape in the Philippines, is holding its firm ground as the leader in moving the world of retail fashion forward.
In house brand Parisian is all set to unveil their season forecast in chic shoes and bags. The number one local shoe retail brand is stepping ahead and leading the way with the latest in shoe fashion. This season, inspiration is taken from A-Listers, celebrities, stylists, industry insiders and editors--all of which are personalities you see in the front row. Breathing style into their lives, these tastemakers are the movers and shakers in the world of fashion who are the epitome of style and what it all stands for. Watch and see what they are wearing as Parisian presents their much awaited Fashion Week collection--a style-stepping view of life in the front row.

Photography by Xander Angheles, fashion styling by Luis Espiritu Jr., Makeup by Bobby Carlos of Max Factor, associate styling by Reg Rodriguez, Donna Gonzales Lim, Rudolph Leonor, Noelle Llave and Mikka Velasquez, Assistant makeup artist Ria Aquino, hair styling by Edimar Cabilte. All shoes and bags by Parisian exclusively available in all SM Department Stores nationwide.