Monday, July 11, 2011

Fish Out of Water

I am me.
Manila's retail landscape is an endless sea of brands and most of which fall under the category of what is called mainstream.  Others call them generic wherein they carry classic pieces, cuts and styles multiplied in an endless variety of colors but end up like mimics of each other.  But there are a handful out there that go against the tide and who distinctively rise above the rest to introduce a fresh perspective of the now.
FISH18 is a retail concept store for both men and women providing stylish and current fashion apparel, shoes, bags, accessories, gift ideas, and novelty items. It's DNA basically takes style out of the sea of conformity and introduces a contemporary lifestyle experience encapsulating fashion, graphics and culture. Inspired from the streets, the youth, and its energy,  Fish18’s two main product lines focus on Mix Media Treatment (embellishments and vintage fabrication)and Graphic Design (artwork on 3D graphic T-shirts). The latest lifestyle brand by the Loalde Group takes a youthful spin on creativity and uniqueness with a high level of novelty in limited edition pieces available to all. 
Fish 18's first campaign "FORGET COOL" is all about identity and its plethora of celebrating self-expression.  Unbounded by style parameters, there idea is to explore infinite possibilities of fashion unbounded by the stereotypical convention.  There are no rules, right or wrong, but merely individual statements of personal style that simply elevate one's manner of dressing.  Fashion takes the road less travelled in an chic-exciting self-discovery of looks that define  just the way you are. 

I, Me and Myself.
Style Savant.
Prints please.
Urban outfitter.
Chic Impressions.
FISH 18 is located at the Northwing at SM City Cebu and The Block in SM North Edsa. For inquiries, you can reach Sales Manager, Jenny T. Godin at telephone number 032.346.5543 local 116, mobile number 0917.549.6587 or via e-mail at  or Visit 

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