Sunday, July 31, 2011

Fashion Innovation

Chic sportswear is making a slow comeback in the seasons to come probably giving a stylish welcome to the coming Olympics.  The new take is bringing the sporty look into everyday wear as it blends perfectly in today's lifestyle.  Designer brands are coming together in reinventing the look of the times.  Chic brand Zegna Sport's Collection Autumn Winter 2011-2012 is leading the pack in reshaping urban sportswear with design and technological innovation.  The notable designer name generally introduces new style forward inventions to the the line namely THERMOTENE, ECO-WARMER, INDRO NAPPA JACKET and KNITWEAR . Thermotene is the revolutionary ultra-high performance fabric absorbing the sunlight’s infrared rays.  Eco-Warmer bring a new “sustainable project” by Zegna Sport made by 100% recycled contents used for padding, lining, outer fabric, seam taping and the inner collar hood to provide an ecologically “green” product. Idro Nappa jacket brings style and wearability as it combines ultra soft lamb nappa with lightshell nylon.  While knitwear comes anew using  Lightshell water repellent nylon combined with merino wool.  
Zegna Sport fuses technical sport inspired design with quality and comfort.  A side from the apparel line, accessories for men are making the big leap as well in bags(quilted ultra soft leather with hardware details) and must-buy sneakers.  Brave the rainy season in style worthy pieces perfect for both the indoors and outdoors.

In the Philippines, Ermenegildo Zegna is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Rustan’s Makati.

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