Wednesday, July 13, 2011

Denim No Doubt

The battle of the brand campaigns in Manila have all gone sexy.  From scents to underwear and even apparel, the move towards a more seductive form of advertising is introducing and almost insinuating a new mood of sexiness and high level of confidence.  The latest to join the bandwagon is trendsetting retail brand MINT who recently launched their denim campaign entitled "Don't doubt the denim." The idea is to encouraging the market to try and fit jeans without doubt or uncertainty.  Mint denim is comfort and fit made just right that won't leave anyone second guessing. The thrust is there's a perfect pair for everyone and any style, silhouette or cut will fit all. The stylish denim line presents a variety of denim in a range of color such as black, charcoal, light gray, brown, blue, whites and even the covetable hue in the coming season-- red(in harem).  With their groundbreaking jeans revolution comes a new endorser aside from image model Jericho Rosales, Mint welcomes to their roster of faces hot celebrity endorser Xian Lim. Xian's boy-next-door looks and preppy appeal was perfectly transformed into an image reflecting the epitome of Pinoy machismo.  His irresistible charm and stellar appeal undoubtedly compliments the look of Mint jeans in stunning, powerful and seductive attraction.

MINT is located at SM Megamall, SM Mall of Asia, SM North EDSA, SM Manila, Trinoma, Robinsons Place Manila, Cash & Carry Mall, Sta. Lucia East Grand Mall, Market! Market!, Glorietta 5, Alabang Town Center, Ali Mall, Marquee Mall, Pavillion Mall, SM Southmall, SM Fairview, SM Taytay, SM Pampanga, SM San Lazaro, SM Marilao, SM Dasmarinas, SM Tarlac, SM Batangas, SM Lipa, SM Cagayan de Oro, SM Sta. Rosa, SM Novaliches, SM Rosario, SM Masinag. Check out their website at

Photographed by Jopet Sy, Styling by Mike de Guzman & George Palmiano (MGP); Hair & Makeup: EJ Caro.

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