Thursday, June 23, 2011

Moda Italia

Rustan's yesterday presented as part of their Italian Festival 2011 a fashion show called "Moda Italia" held at Greenbelt 4 in Ayala Center, Makati city.  A tribute to fabulous Italian fashion, the runway presentation paraded collections of global brands such as Prada, Salvatore Ferragamo, Tods, Bulgari, Fendi, Pucci, Zegna, Armani Exchange, Furla, Diesel, Marlboro Classic and Coccinelle. The style team was bigger than the usual suspects because it was a combination of three teams (the authors associates, fashion communication students and apprenticeship class).  Loved the collections specially when you know the pieces are made of the highest quality and from one of the fashion capitals in the world. It was the biggest backstage cast where each model had a stylist, dresser and of security (because of the merchandise).  Despite the heavy rain in the afternoon, the well attended show directed by Jackie Aquino and the JCA team turned out to be an enormous success.  A night of beautiful faces, fantastic food and fabulous style celebrated all in the great Italian way.   

Viva Italia!
Uber chic Tiffany chairs.
Finishing touches.
SOme of the bags and shoes.
Bags. bags and more bags.
Apprenticeship students (from left to right)  Weelisa Ang, Gihanie Rabo and Jeric Brylle.
FashCom students(from left to right) Jeanne Khe, Teri Marcelo and Pam Bassig.
Associate stylists(from left to right)  Rudolph Leonor, Donna Gonzales Lim, Mikka Velasquez and Reg Rodriguez.

The style team at work.
Our backstage partners were a lot store representatives and security.
For a moment, backstage was a blur.

The bible--sequence guide.
View from the stage.
30 minutes before the show.
All about FASH content--uber model and tv personality Bianca Valerio.
Hair and makeup was inspired by the July 2011 US Vogue cover of Emma Watson.  Blood red lips and polished slick hair.
Modern Neutrals. Glennys Mesa in Tods.
White wash. Rodina in Ferragamo.
Mod Glam.  Luisa in Ferragamo.

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