Friday, June 17, 2011

Bo' and Behold

Modern men and their fashion isn't all about casual and formal dressing.  Style is currently proactive and giving much needed attention into a growing demand in contemporary lifestyle--sportswear.  Gearing up for the next big thing in sporting events, SM Men's Fashion unfolds it's latest sportswear in house brand called Bo' Athletics.  The soon to be household name in athletic gear boasts of a range of silhouettes in modern "active" pieces suitable for any sporty activity.  The name Bo was derived from the Filipino word tak-bo (which means run) and the legendary athlete Bo Jackson. The alternative choice to leading global sports brands in the market, it prides with equal product benefits such as moisture management, performance fabrics, material wicking ability and top of the line components.  No need to spend a fortune on cool sportswear when we have something almost the same but with a more affordable price range. Pinoy in nature, Bo Athletics is style forward and positions itself as the new benchmark for local active wear.  Super celebrity and mega athlete Derek Ramsey is the current face of the brand.  The popular actor was chosen from a prestigious list of potential endorsers as he best exemplifies the look and lifestyle of modern active.  One of the country's hottest leading man in the world of Philippine television and cinema, it's no doubt that Derek's great physique and Hollywood-like demeanor is the epitome of the modern Filipino.  Bo Athletics stands proud as it gets into the competitive arena of local retail.  With all the right qualities in becoming the ultimate brand in mod sportwear--the face, fashion, style forward products and most importantly the "now" lifestyle--get active and let the games begin.

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