Tuesday, May 24, 2011

Style Origin 10: Abreeza (Davao)

Davao is such a beautiful place.  The style team together with JCA productions were there for only three days and wished we could have stayed longer.  The last of the Style Origin series was held at the newly opened Ayala Mall called Abreeza.  True to the Ayala aesthetics, the mall is a design masterpiece fusing contemporary design with nature.  The spacious area is a balance of modernity and greenery which is truly work with nature.  SO many shops of all sorts in this four level multi complex mall with Robinson's Department store inside of it.  This set up is the ideal concept of shopping and space.
From a distance.

Stairway to shopping heaven.
On the right path.
SSI stores about to open soon.
Floor plan.
Just like the movies.
Mod lighting fixtures.
The activity center.
How can one resist the beauty of nature as it exists side by side with mod infrastructure.  The author couldn't help but take shots of the sight of  beautiful flora sprawling in the heart of stone.

Flower pot.
Abreeza's wonder woman Jenny Abiar.
We came to Davao in two group because half of the team was doing Style Origins Bonifacio High Street the day before.  Below are pics of the advance team:
JCA's Poly Laurito.
Junior Associate stylist Donna Gonzales Lim.
Senior Associate Stylist Reg Rodriguez.
The author.
Day 3 was when the entire team was finally complete and we heard that the Style Origin Bonifacio High Street was a complete success--we miss you Rudolph Leonor, Mikka Velasquez together with the author's fashion communcation students Teri Marcelo, Nicole Santos, Jeanne Khe and Pam Bassig.  Of course the band for this leg was Rico Blanco who did an awesome soundtrack again.  Personally, Abreeza had the biggest crowd to date since the mall that day was packed with people on all floors.  The Style Origin series by the Ayala Malls has been a great ride for JCA, tenants, suppliers, models, makeup artists, bands and not to forget the style team.  Good times, good memories and a lot of good food hahahahaha!  Touring the Ayala Mall around the country was definitely great time and fun altogether--the team wouldn't mind doing it all over again.  A superb summer celebration for both music and fashion!!!  Cheers to Style Origin.  
Hail to the Queen.  Director and birthday celebrant Jackie Aquino with BJ Santos.
Wake up.  Erin Zuluaga and Gary Dulatas.
Designer Pablo Cabahug with the Style Team and their Al Da Vinco bag finds.
Morning play.  Donna Gonzales Lim, Pablo Cabahug, Erin Zuluaga and Poly Laurito.
The author, deigner Pablo Cabahug, Poly Laurito with Abreeza's Jenny Abiar.
Style Narratives and heyrocketgirl with glowing mom to be Maj.
The guide.
Backstage alley.
Golden ABC (Regatta, Memo, Penshoppe, Forme and Oxygen)  is the earliest to arrive.
Final stages.

Boho chic as show opener from Promod.
All the single ladies.
Davao boys.
30 minutes before show time, check out the crowd.
 The author is still waiting for the pictures of the Bonifacio High Street show.  Will be posting it soon.


  1. missed this event.

    hope to see more of this kind in davao in the coming. :)

    nice post. balik-balik sa davao! hehe

  2. @ aldwin yes my team and I dream of coming back :-) Hopefully for another style origin event :-)