Thursday, May 19, 2011

Bright Burn

The sizzling weather lately in the Philippines is unbelievable and quite draining.  Yesterday's 38 degrees seemed like everyone has been literally fried and everywhere you go, good air-conditioning has taken a much needed sabbatical.  Talk about good timing, right?  Wouldn't even dare dress up in dark colors, if you still don't know, they absorb so much heat.  Even the sight of people wearing it would make you feel hot, and even hotter than ever.  Thank God the major color trend this summer is everywhere and anywhere. Men can endlessly shop in this season's color explosion.  One apparel brand geared for the active lifestyle that's on the radar is  Zegna Sport.  Known for its trendy, engineered and technical products, the latest collection presents fashion forward style in bold colors. The contemporary sports brand boasts of a range of pieces that practically echo up to date fashion in both function and form.  
Leisurewear has taken a step further beyond style and is building and reinventing wardrobes for the modern man with innovative materials and streamlined proportions.  Zegna Sport is leading the active pack with 'sports inspired design concept' and inventively fashioning the new look of the changing times.

Summer cool.
Sporting the times.
Men of leisure.
Modern athletic.
Walk on bright.
Bright moves.
Color for performance.
Color correct.
Bright tees.

In the Philippines, Ermenegildo Zegna is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Rustan’s Makati.

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