Sept 2014 - Ray-Ban Philippines had a whole day event at 71 Grammarcy as it unveiled and celebrated their latest style-setting attraction. The iconic eyewear label launched their 2014 Material Revolution "WHAT YOU'RE MADE OF" with a press presentation in the afternoon showcasing a walk through Ray-Ban experience. At night, it was the ultimate celebration party where one can be yourself and NEVERHIDE.
The current fashion statement focuses on "LIGHT and COLOR" throughout their collections. FLAT METAL presents through their iconic Wayfarers and Aviators laser cut stainless steel with thin and lightweight frames. URBAN CAMO wears the Wayfarer with trendsetting camouflage in four multicolored patterns. LEATHER WAYFARER transforms the icon with ultra chic statement by wrapping the frame with texturized calf leather. LITEFORCE stylizes weight with high performance thermoplastic material making it uber light. Function and form breaks through fashion in contemporary eyewear. Aside from these major collections, it includes GUMMY MATTE( nylon frontal and metal metal temples creating gummy matte feel), ALUMINUM CLUBMASTER( gold or silver trimmed frames in matte-finish aluminum in 4 frame colors), FLASHLENS(brilliant multi colored eyewear coated with super heated metal oxides) JUNIOR( iconic sunnies for kids), FULL COLOR AVIATORS( the iconic pilot design in classic and new frames and colors) and ICE POP( summer hues influence the Wayfarer with an icy touch).
Ray-Ban truly captures the