Clean lines and impeccable tailoring ruled the Makati Shangri-la lobby lounge as the Fashion Design Council of the Philippines(FDCP) president JC Buendia presented his Fashion Watch Summer 2012 collection. Inspired from the first ladies such as Jackie O, the alluring display of all that is ladylike style channeled utmost simplicity in elegance. The mode of casual chic in sophistication was observed and captivated the audience in the most delightful feminine affair. Perfectly well made day to night pieces in outstanding construction evoke the chicness of both style and comfort. Void of all the shiny, shimmering and blinding embellishments, the designer's noteworthy pieces is a tribute to the classics. The new master of simplicity ingeniously incorporated indigenous fabrication such as Silk Abaca(a material similar to Pina which can be found in the province of Catanduanes) and using Aranaz bags as accents created a contemporary look that seemingly gave a hint of fashion forward Filipiniana. Seamless and impeccable style marks a high note with no fuss, frills and all the complications. JC's new stylish alternative for event dressing offers a chic perspective of what fashion in the now.
Media partners The Philippine Star, Preview, Style Bible, and Star World, together with distinguished designers, and models, along with Patrick Rosas and team as the force behind hair and makeup, Grace Molina as Project Coordinator and Director and Manila’s Prince of Fashion himself, Inno Sotto as Creative Director, make up the famed Fashion Watch as it shows off the industry’s homegrown talents.
As Fashion Watch Quartet makes its comeback, it continues to raise the bar for how today’s fashion show series should be. Fashion Watch 2011 is at the Lobby Lounge of Makati Shangri-La from 3:00 to 6:00 p.m. Fashion Watch 2011 is presented by Olay, Makati Shangri-la Hotel, Philippine Star, Preview Magazine, Starworld and Stylebible.ph in cooperation with major sponsors BMW and Metro Pacific Investments.