Classic Reinvention

Bright days are ahead.  The Spring-Summer 2011 collection of Fred Perry has finally arrived.  Seems like the latest look is all prepped up for the beach or having a picnic under the sun. Channeling modern heritage with a refreshing take on brights, the relaxed and polished feel is definitely the season's spot on the trend for menswear.  A wardrobe must-have, the updated pieces are perfect for the tropics or vacation destination.  The 50's inspired collection is wonderfully reinvented in timeless classics with a twist.   Modern vintage is updated through distinct detailing and flawless tailoring essential for the man about style.  Adding highlight to the brand this season is the 7th collaboration with Raf Simons.  The capsule collection works on the return to classics.  Both brands have successfully  reworked the traditional shirt  with a stand collar, slimmer silhouette and an added twist--the zipper (instead of the button) creating a cool and chic look for the modern man.   Effortlessly stylish, this season's must-buy are definitely an investment.

The new old.

Check mate.

Dip dyed for that degrede look.

Collaboration with Raf Simons.

Carry all day and night.

Color it red.

Style-setting Panama hat.

In the Philippines, Fred Perry is located at the G/F Greenbelt 5, Ayala Center and the 2/F Powerplant Mall, Rockwell Center, Makati city.