Surface

2013 was a milestone.  This author released his second bag collection under TRU entitled "Surface".  A creative display of textures in traditional shapes and sizes, this exposition of artistry defines the tribute to classicism.  "Real fashion, real people, real leather" was the symbolic theme wherein industry personalities who are dear friends were invited to take part in this humble campaign that promotes the style ideal that classic are forever.  The old is made new with the use of contemporary stamped leather and distinct three metal dots detailing. The bag is a timeless style piece that surpasses fashion trending season after season and has past the test of time. Symbolically,  in parallel are the precious friendships this author has made with the co-stars of this campaign.  TRU in essence is a brand that only uses real and quality leather to promote the bag with aesthetic value and the idealism of quality.  

On a personal note,  this author would like to thank all those who made this collection possible. My deepest and forever gratitude to the kindred and warm hearts who took time and effort to make this dream a reality. To Cristina And Lisa the brains behind TRU who all these years believed and trusted in my talent. I love you all.

For inquiries: check out TRU on Facebook or msg/call 09273461427

Special thanks to Angel Jacob, Ronnie Salvacion, Melanie Cuevas, Malou Romero, Joey Samson, Sara Black, Corine Alegre, Bianca Salonga, Vicky Tensuan, Katrina Holigores, Trish Chua Juico, Hideo Muraoka, Ann Umali, Jasmine Maierhofer, Ria Bolivar, Frank Hoefsmit, John Valle, Mickey See, Isabel Gatuslao, Brent Javier, Patrice Ramos Diaz, Ivar Aseron, Lou Munoz, Pablo Cabahug, Samantha Lewis, Pia Reyes, Mau de Leon and Kelly Misa.  

With my love and thanks to my endearing style team Mary Grace Caison, Mikka Velasquez, Bang Martinez, Diane Lasam, Tara Subaldo, Jona Buenaventura, Ann Andres and Kim Barik  .

Vacay Chic

Summer is just around the corner and all is ready to hit the beach in the sunny side of the season.  Retail brand Cinderella presents Seventeen's vacay-chic collection for 2012 in the most wanted hues to beat the heat stroke. Cooling off under the sun are pastel, bold and neutral tones in relaxed and effortless manner.  Sorbet and muted hues is taking all the sweetness with a hint of sexiness.  Whether the beach or poolside, the look comes in wearable and easygoing seperates that can be mixed match to create a wardrobe full of season worthy ideas. Silhouettes range from figure flattering pieces to loose comfy ensembles.  The young and free spirited displays modern fashion in its most uncontrived and unstructured manner of dressing--just the way summer should be. Bring the look of "cool" back into the pool with mod retail fashion. Leave the frills behind, it's all about the basics and adding a modern twist to it. 

Shot on located at Sulu Riviera in Quezon city.  Photogrpahy by Sara Black, Styling by Luis Espiritu Jr., Associate styling by Reg Rordriguez and Mikka Velasquez, modeled by Petra of Mercator.

BTS Cinderella Holiday 2011 Campaign

History will always be a glimpse of the past and the stories that come with it.  The Paco cemetery is almost a century old and has become a historical landmark.  It is here where the remains of National Hero Jose Rizal lies(or as they say) and the place has become a tourist spot and setting for field trips.  No cadavers and hauntings in the area don't worry since the dead have been transferred already to the North Cemetery.  The beautiful landmark is now a park sprawling with greens and at the heart of it all is the famous church where a lot of weddings are held as well.  
For us, it was the backdrop of Cinderella's Holiday 2011 Ad campaign with actress Rhian Ramos.  The theme revolved around luxury and history to give it a fusion of new-old feel.  Loving the setting that seemingly transports one somewhere in time when fashion was on an all time high.  The look is modern grunge--glamorized into modern street wear which somehow reminds one of a popular global series.  Here are the BTS of the shoot, despite the humidity and bi-polar weather, a day spent in Paco Park was definitely worth it.

Note from the past.

Vanishing point.

The tree must be more than a hundred years old.

The former catacombs.

Symmetrical.

No fountain of youth.

No tomb raiders here.

Poison ivy.

Just the right curve.

The sign.

General cleaning.

Structure and form.

First layout.

The merchandise.

Photographer Sara Black.

Light on.

It started to rain.

Protection.

Associate stylists Mikka Velasquez and Donna Gonzales Lim.

Marielle Santos Po with her Cinderella team.

Shades of green with makeup artist Precious Medina.

The author with photographer Sara Black.

Cat's Eye.  Actress Rhian Ramos with road manager.

Pillar of stone.

Cemetery for babies?

Life.

Associate stylist Rudolph Leonor with model Alex Pain for Pierre Cardin.

Stone rest.