Style Origins ATC 2013

The Style Origins 2013 series by Ayala Malls once again successfully presented its Summer showcase at Alabang Town Center. The overwhelming retail exposition participated by 44 brands, a live orchestra and with more than a hundred models was a feat to beat by the succeeding series.  Style Origins is the gateway of both local and international trends into the style setting Manila landscape. Directed by JCA Productions led by fashion director Jackie Aquino, my associates and I always have a fun and memorable experience with this magnitude of an event.  Styling for the event isn't all there easy as we collaborate with both mall administration and merchants, but in essence its am enriching experience to be able to realize our vision for the project, brand and most importantly our love for fashion. From rehearsals to makeup to show proper to the end, the entire creative and work process is definitely gives a priceless fulfillment of our roles as stylists.  It is an overall summation of the substance of our work that covers a process from the merchandise, brand, concept, theme,  look and statements of style in the ever expanding world of what we may call Philippine fashion.  See you on our final Style Origins series to be held in Subic on June 22. Cheers

In Print

Taken from Multiple Choice, Allure section , Philippine Star.

Summer is all about fashion and fun under the sizzling sun. Despite the scorching heat, Manila is style-setting the scene as it celebrates the season with color.

Recurring from past season trends, the look of prints is definitely here to stay.

Local brand Kikay introduces its Summer 2013 collection with a variety of must-have printed matters. The must-go boutique is creating a stunning statement with a style profusion of trendy hues, feminine florals, bold graphic, modern stripes and luxurious scarf prints. The brand presents a distinct plethora of chic looks to give life to summer’s everyday wardrobe. Dresses, tops and separates are hitting the landscape with the brighter and sunny side of things. This season’s forecast ultimately defines casual trendiness as fabulously “printastic.”
From the international runways to the streets, the clear message is reinvented with luxurious sensibilities. Dare to wear as there’s no need to fear print on print as it is no longer considered a fashion faux pas. Adding on to this fearless attraction are the brand’s stunning eye candy accessories such as earrings, bracelets, cuffs, neckpieces and rings to contrast and complement the up-to-date fascination. Be bold and brave in summer’s current mood as these sensations define a new perspective of things to come and style in the now.

(Kikay is located in Glorietta 2, Market! Market! and Greenbelt 1.)

Photography by MAU AGUASIN • Styling by LUIS ESPIRITU JR. • Makeup by RIA AQUINO • Model: ANN UMALI • All clothes by Kikay.

Style Forward

Salvatore Ferragamo's latest collection is all about super luxe casuals. The style statement is not to make one but be understated. Elegance transcends to our everyday wardrobe in stunning textures such as leather and exotic skins. Fascinating how the look of simplicity becomes special highlighted by accents of gilded touches as seen in sweaters, knits, wrap miniskirts, slim fitting leather pants, dresses, bags, accessories, knee-high peep-toe flat croc boots and sandals.

Since 2010, the haute brand's successful comeback marks high on the style radar. Style-setters are loving the resurgence of the renowned Italian fashion house under its current womenswear line designer
Massimiliano Giornetti. Under his helm, the brand is seemingly back on track and creating an impact that's definitely aspirational. In fashion, the the only way to go is only forward.

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Makati, Power Plant Mall, Rustan’s Tower, Rustan’s Cebu, Newport Mall, and Alabang Town Center.

Photography by Mau Aguasin, creative direction and styling by Luis Espiritu Jr., makeup by Ria Aquino for MAC, hair styling by Patty , fashion associate stylist - Mikka Velasquez, modeled by Lou Munoz and Karina (both from Mercator).

Fashion Transition

After the peak of summer comes the changing of the season and with this the world of fashion unfolds the pre-fall collections. These mid-year collections give a sneak peek and an insight on upcoming trends for the months ahead.
International menswear brand Pierre Cardin recently presented their latest campaign with a style-setting showcase of runway inspired pieces from the AW 2012 global collections. Tailoring rules in modern silhouettes transforming retail into bespoke like masterpieces. Suits, blazers and jackets are finely transformed in slim- fitting manners of mod attractions. The look of masculinity is sleek, polished and refined with a captivating mood of sexiness. Men need not bare skin to be sexy, the idea is to create the mood in well-defined structural form and infusing trendsetting hues such as olive, military green, deep blues, grays and black. Hints of summer's must-have pastels are here to stay while dark pre-Fall tones have arrived. With all the seriousness in fashion forward appeal, Pierre Cardin injects a hint of playfulness with an array of prints as seen in updated checks, eye-catching polka dots and modern stripes. The global brand is back in the spotlight and has successfully reinvented classic menswear fashion into the now.

MI AMORE by Randy Ortiz for Myth

Summer 2012 is in full bloom as the refreshing parade of flora and fauna in the international runways transcend into the grandstanding world of retail.  In the Philippines, local designer Randy Ortiz for Myth collection entitled "Mi Amore" is a luxurious presentation of relaxed and sophisticated pieces to captivate the mood and feel of modern resort wear.  A variety of fantastical prints in classic silhouettes creates an alluring look of contemporary elegance.  Color comes alive with a mix of brights and pastels matched with the new neutrals that burst into the warm days ahead.   Fascinating forms through tailoring reinvents the seasonal  wears with more polished and refined interpretation giving new insights into our everyday wardrobe. Mi Amore redefines the local retail scene with brave and bold approach into resort dressing.

Photography by Rita Marie Styling by Luis Espiritu Jr., Hair and Makeup by Katchie Mejias, associate stylist Mikka Velasquez, modeled by Valerie Weigenmann(IM agency) and Alejandro Corzo Suarez(Mercator).  Wardrobe by Randy Ortiz for Myth.