Vacay Chic

Summer is just around the corner and all is ready to hit the beach in the sunny side of the season.  Retail brand Cinderella presents Seventeen's vacay-chic collection for 2012 in the most wanted hues to beat the heat stroke. Cooling off under the sun are pastel, bold and neutral tones in relaxed and effortless manner.  Sorbet and muted hues is taking all the sweetness with a hint of sexiness.  Whether the beach or poolside, the look comes in wearable and easygoing seperates that can be mixed match to create a wardrobe full of season worthy ideas. Silhouettes range from figure flattering pieces to loose comfy ensembles.  The young and free spirited displays modern fashion in its most uncontrived and unstructured manner of dressing--just the way summer should be. Bring the look of "cool" back into the pool with mod retail fashion. Leave the frills behind, it's all about the basics and adding a modern twist to it. 

Shot on located at Sulu Riviera in Quezon city.  Photogrpahy by Sara Black, Styling by Luis Espiritu Jr., Associate styling by Reg Rordriguez and Mikka Velasquez, modeled by Petra of Mercator.

Style Origin 9: Bonifacio High Street (BHS)

While half of the style team was in Davao preparing for Style Origin Abreeza show, the Manila contingent led by Rudolph Leonor and Mikka Velasquez had their hands full with the event in Bonifacio High Street (BHS).  The stage was set literally at the center street in BHS compared to the rest of the series which was all held in the malls.  With fourteen big brands participating, the second to the last of the Style Origin series adds up to the monumental success of this fusion of music and fashion showcase by the Ayala Malls.  Week after week, this mall to mall  tour is an ingenious concept of bringing style and entertainment closer to the general public.  It's a reportage of the latest collections available in the retail stores promoting awareness in global fashion.   Yes we've come this far, and after 12 shows, it just keeps on getting better.

Empty backstage.

Style Origin on the street.

A dash of FASH from Bianca Valerio.

Mico Raval at rehearsals.

The stage set up was on the road between Dimensione and Krispy Kreme in Bonifacio High Street.

Take your pic on these hot men.

Built for Speedo.

Furball.

Say cheese.

Girls and their stuff.

Mother may I?

Cute poochie.

Hair and makeup room.

Sofa Fashcom students Nicole Santos, Jeanne Khe, Teri Marcelo and Pamela Bassig strike a pose.

The Style Team (from left to right):  Teri Marcelo, Jeanne Khe, Rudolph Leonor, Mikka Valasquez, Pamela Bassig and Nicole Santos.