Bright Future

This summer, global fashion is turning on the bright side.  Majority of the international collections in Paris, Milan, London and NY presented a fantastical display of bright and bold ideas.  Name droppable brands paraded the runways celebrating a kaleidescope of endless color.  Undoubtedly the biggest statement this season is braving the sizzling days ahead full bright on.
In the Philippines, SM Men's Fashion is spot on the trend with the current global style forecast.  Their fashion forward approach is taking the department store at the forefront by breaking boundaries and exploring new parameters.  Menswear in Manila  is soaring high as it discovers the vast territories of contemporary styling.  Fearless fashion is on the bright track as it makes a style declaration in flying colors.  Evidently, the optimistic movement and mindset of SM Men's fashion is gearing towards the big leap to be the forerunner of Philippine retail fashion.

Photography by Frank Hoefsmit, fashion styling by Luis Espiritu Jr., associate stylists Reg Rodriguez and Rudolph Leonor, Gio Palmiano and Mikey de Guzman, Makeup by Bobby Carlos, modeled by Hideo Muraoka and Laxie Villar (both from Mercator).  Shot on location at Thunderbird Resorts located at Poro Point, La Union.