The ever-evolving world of fashion is moving at a fast pace. In these modern times, e-commerce has taken style and all it's parameters by storm. Fashion is a click away and everything is made accessible online. Front lining the Philippine market is AVA and it has recently announced its council of curators. Everything is beautiful and with the esteemed industry insiders, readers are assured of selective and well edited pieces that will definitely make every purchase worth your while. These notable fashion personalities are young masters in their respective art backed up by years of extensive experience. With them under AVA, online retail fashion raises the standard in the pursuit of quality and excellence. At the end of the day, good taste is the essence and substance of style that matters.