Kids are the epitome of sugar and spice and everything nice. One can't help but find them so cute and adorable one cannot attest the joy they bring into the lives of many. Kids like adults, have their own take in the world of fashion too. Yes, it may be a whole new world for others but wouldn't anyone want their kids to be style-setters too?
SM Department Store's in house shoe brands Sugarkids and Toughies has taken the look of these bright young things into fashion forward style. Presenting their latest catalogues, theses must-have shoes for the holidays will make kids look their cutest best. The variety of prints, styles and colors are definitely not leaving the young ones behind the trends. Kids and fashion combined via Sugarkids and Toughies are putting their best foot forward. So proud of the Style Team (my kids) namely Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor for redefining the look of children's fashion for the brand through extensive research, clothes editing and forecasting. Styling kids is no easy task but with a very supportive agency, brand and merchandising group, the collective effort steps up into the forefront of trendsetting style. Cheers!
Sugarkids and Toughies are available in all Sm Department Stores nationwide.
Kids are adorable. How can one not smile with delight with the sight of kids dressed up like living dolls. My style team was given a project and this author decided to task this job to his "kids" Donna Gonzales Lim and Mikka Velasquez. SM has a young trendy shoe line called SUGARKIDS. The picture perfect catalogue brings kiddie shoes at the forefront of preteens fashion. Style is also for the young and they would love to play dress me up. Chic flats, espadrilles, wedges, clogs, platforms and booties in variety of print, color and style make these pretty little girls oh so fab. This catalogue reminds of the ones like Vogue kids and is definitely the way to go in promoting one of the biggest markets in the country-- kids fashion. Watch out stylistas and fashionistas, the kids are coming!!!
Photography by Bug Nieva, styling by Donna Gonzales Lim and Mikka Velasquez, makeup by Edwin Calingasan and modeled by Cleo, Louise and Mona.
