Chic Perspective

The DKNY Fall Winter 2011 AD campaign shows a new perspective with a more sophisticated and dressed-up look for fall and went uptown with a downtown edge. Lensed by Inez van Lamsweerde and Vinoodh Matadin, the photos show the evolution and the different facets of a woman’s life and featured the New York City as the backdrop.The lifestyle campaign is inspired by the power of a woman, the new lifestyle campaign depicts how the original aspiration of Rosemary 25 years ago has become today’s reality – a woman who is involved and makes a difference. The campaign also featured the backdrop, New York City. But instead of making the city anonymous, the photographers shot the city in a new light and gave it more individuality and personality through its architecture.

 In the Philippines, DKNY is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at, Greenbelt 5, Rockwell, Rustan’s Makati, 158 Designer’s Boulevard Alabang Town Center, New Port Mall.

Chic City

Menswear in womenswear is one of the trends this coming season.  A lot of tailoring and structural influences were seen on the runways of top international designers and brands.  Take for instance the DKNY Women’s Fall Winter 2011 Collection which features a presentation of graphic lines, colors and textures.  Taking inspiration from the modernists in New York City, the brand in moving towards a young, energetic and carefree feel of fashion.  Loving how tailoring is taking a youthful spin as seen in hints of detailing,  color combinations and interesting pattern play. Stylish layering is made easy in simple, clean and flexible pieces using modern fabrication. Fashioning the times, DKNY is channeling through their collection a contemporary, convenient and practical style that emulates the fast paced chic life in the big city.

In the Philippines, DKNY id exclusively distributed by Stores Specialists, Inc. (SSI) and is located at, Greenbelt 5, Rockwell, Rustan’s Makati and 158 Designer’s Boulevard Alabang Town Center and Newport Mall.

Sleek Chic

Men’s fashion is cleaning up their look this season as  DKNY Men Spring 2011 features their latest collection “Spring Clean”. Inspired by fashion sixties, the modern retro is crisp and a fresh reinvention of an era.  Everyday wear takes a step forward in contemporary neutrals with a hint of color.  The pieces from the popular American retail brand seem to have been taken from old movies and ads. The feel and style is relaxed, cool and quite suitable for the weather here in the Philippines.  Desert and sand tones in mix and matching separates add up to this season's wardrobe must buy.  Chic is affordable with these up to date menswear pieces that are practical investments you can carry on to the months to come.  Loving the looks put together, a summer offering from DKNY in a new perspective echoing comfortable chic.  Simple, sophisticated and unintimidatingly stylish, this forward fashion is for the man of the times.

In the Philippines, DKNY is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at, Greenbelt 5, Rockwell, Rustan’s Makati, 158 Designer’s Boulevard Alabang Town Center, soon to open Newport Mall.