Wednesday, August 13, 2014

SC Vizcarra 2014

One of fashion's iconic accessory is the bag. The perennial style piece at one point in history took the spotlight as it was crowned with the "IT" status.  Yes, for a good number of seasons, the search for the next "IT" bag was like an endless obsession for the most covetable prize.  After it's haunting hours of fame, the object of desire has grounded and returned to its mainstream appeal as an essential to complete ones everyday ensemble. Today, the staple bag has equally gained a reputable identity leveraged through timeless design, impeccable quality and craftsmanship in modern translations that takes it fashion forward.
In the Philippines, surpassing the test of time in the bag industry is a legendary brand-SC Vizcarra.  With origins dating back more than 75 years ago, the respectable name founded by Segundina C. Vizcarra in 1925 has established on a global scale the noteworthy Filipino identity through its outstanding creations. Showcasing the brilliance of pinoy artisans, their exemplary artistry withvindigenous materials and leather in contemporary design display the brilliance in high standard excellence.  Marveled all over the world, its cult following through the decades have expanded as it showcases every season masterpieces that define the progressive Filipino art of weaving in nowness. Unfazed by trends and forecasts, the brands uniqueness boast of several lines under its name: ZACARIAS-the contemporary line which collaborates with international artists, designers and architects for a wide range of projects including bags, interior pieces, sculptures and one-offs(, S.C.Vizcarra Limited (the natural leather bags) S.C.Vizcarra and S.C.Vizcarra Home. A major fixture in the globally renowned Manila FAME, the brand is a prime mover and supporter of local export quality products. Creatively headed by Rita Nazareno, the brand is set to move forward in new directions. Currently gearing up in establishing a stronger presence in the international scene, the brand is an epitome of what is global Pinoy-Philippine made products that are of international quality and standards).  One of the best in the country(soon the world) and a league on its own, SC Vizcarra is ready to showcase the Philippines to the world via Maison et Objet, Paris Sept 5-9; its latest collaborative collection with Mitch Dulce(who to date works for the house of Chanel)- Dulce x Zacarias- London Fashion Week at Somerset house September. 12-16 and Paris fashion week, private showroom at 30 rue Saint Roch, 75001 from Sept 23-October 3.

Photography by Jo Ann Bitagcol, fashion styling by Luis Espiritu Jr., makeup by Fatima Rabago, associate stylists Bang Martinez, Diane Lasam, Tara Subaldo and Jona Buenaventura, modeled by Ann Umali(Mercator) and wardrobe by Joey Samson.

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