A personal insight on origins, perspectives, inspirations and views in the ever-evolving Philippine fashion and style landscape from an industry insider who's been in the business for 20 years.
Saturday, July 14, 2012
Into the Woods
The season to come is about to unfold as one by one the latest ad campaigns for Fall 2012 present their trendsetting attractions. Global brand Tommy Hilfiger presents "Hilfiger Hunt Club". The current ad campaign is all about the all-American family's adventure far out of the city and into the countryside. Inspired from the Fall 2012 Runway Collections, the look in the coming months highlights military detailing, sporty lifestyle influences and countryside demeanor. Hilfiger defines a refreshing global statement of modern preppy fused with the feel of heritage. The new take redefines the brand's commercial into a whole new level of fashion forward appeal.
Behind the current ad campaign is a team composed of some of the best in global fashion which includes photographer Craig McDean, stylist Karl Templer and creative director Trey Laird of Laird + Partners.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Shangri-La Plaza Mall and Newport Mall Resorts World Manila.
Labels:
ad campaigns,
Craig McDean,
fashion,
Hilfiger,
retail
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