SM Men's Fashion: Ivar Aseron for Coco Republic

As part of Style Narratives' SM Men's Fashion designer series, next on the list is Ivarluski Aseron for Coco Republic. Dressing up for summer has never looked so sleek and polished. Though dapper may not quite describe it, the distinctly swagger appeal has moved Coco Republic into the forefront of local resort wear fashion. The in house brand known for its tropical/island look successfully fused with the clean lines, structural aesthetics and modern forms of Aseron. There is a certain nowness in its design reinvention that channels the definitive style essentials of what menswear is today. The presence of cool and modern hues such as neutrals combined with hints of color rethinks and updates day to day dressing. Strong influences of Tailoring hits the sandy shores and beach with style and elegance channeling European sensibilities that we all adore. Gone are the days where the surfer dude look shows off board shorts reaching the ankles, polo shirts as loose as a tent and eye sore tourist trap prints.
SM Men's Fashion's inspirational take on resort wear through Ivar Aseron for Coco Republic is an innovative venture into relaxed sartorial proportions which Filipinos should more than just think about.

Photography by Jo Ann Bitagcol, creative direction and styling by Luis Espiritu Jr., makeup by Bobby Carlos, hair styling by Jaime Sy, modeled by Daniel Matsunaga and Zaydan Timpani. All clothes by Ivar Aseron for Coco Republic at SM Men's Fashion. Shot on location at Matinloc shrine, El Nido, Palawan, Philippines. Special thanks to Ms. Trish Tagle.

Future Menswear

Sm Men's Fashion makes a breakthrough in the Philippines as it launches its designer series for its Summer 2013 campaign. Style setting in-house branding into forward retail fashion is the roster of prestigious names such as Randy Ortiz, Rhett Eala, Ivarluski Aseron, Rajo Laurel, Frederick Peralta and Louis Claparols. Shot on location at Conde Nast's top destinations in 2013-El Nido, palawan - SM unfolds the hottest trends with the season's ultimate essentials. Offering a variety of looks and noteworthy styles for the modern man, the department store spearheads a major platform for designers in massive and commercial retailing. Stepping into fashion forward direction, Sm Men's Fashion proudly promotes local design talent and is opening a new direction for menswear in the Philippines.

SM Style Manual Vol. 10

People Asia magazine together with SM Men's Fashion recently came out with a pre-holiday catalog of trends to surely hit Manila by storm.  Retail is picking up things to come inspired from the runways of international menswear collections of top designer brands.   Modern military and urban layering in slim silhouettes reinvent menswear through contemporary styling that define the style of the times.  Earth, blues and green tones dominate the coming season with a look of contemporary hues out of the ordinary.  There is a cool wave of understatement of dressing that creates a distinct look and statement from past seasons.  SM Men's fashion is welcoming the season with cool comfort and forward fashion as it redefines the retail scene with its current style manual.

Haute Jeans

SM Men's Fashion is launching their trademark Just Delivered Jeans campaign 2012 this June in the Philippines. Now on its third year, denim is stripped to their essentials and modeled by the hottest über model endorsers Hideo Muraoka, Benjamin Tang, Zaydan Timpani, Pedro Mologni and welcoming the latest addition to the group- TV personality- actor-model Daniel Matsunaga. Local retail denim has never looked this good with these line up of gorgeous looking men for SM Men's Fashion.

SM Mens Fashion Summer 2012 Campaign 1

Immaculate white unfolds as the first in a series of Summer 2012 campaigns of SM Men's Fashion.  Set in the natural mangroves of Kalibo, retail depicts forward casual wear in its most manly attraction.  The look and feel is stylishly rugged evoking a fusion of both modern and basics.  Yes, SM Men's Fashion is rethinking the modern man's wardrobe as it reinvents the classic and is giving a whole new feel of sexiness.  Retail fashion comes anew in contemporary neutrals in a wide range of  khakis, taupe, ivory, bone, nude and whites. Forefronting style in the local landscape is a forward presentation showcasing hints of safari, utilitarianism, resort and lounge wear as seen in polos, knits, cargos and shorts.  The feel is all about showcasing the new sexy fitting for any modern man and his lifestyle.  Photographed by Frank Hoefsmit, the stunning ad campaign present the hottest faces of Sm Men's Fashion namely Hideo Muraoka, Benjamin Tang, Pedro Mologni and Zaydan Timpani to sizzle under the heat of sun. Marking down in history, SM's mouth-watering and thirsty quenching menswear Summer 2012 Ad campaign has never been this groundbreakingly haute and hot!  The retail giant has taken the big step in taking their fashion style forward.

Hot Summer.

Hideo Muraoka.

Benjamin Tang.

Zaydan Timpani.

Pedro Mologni.


Shot on location at the mangroves of Kalibo, Aklan.  Photography by Frank Hoefsmit, Styling by Luis Espiritu Jr., Makeup by Bobby Carlos, Associate styling by Reg Rodriguez and Mikka Velasquez, assistant makeup artist Ria Aquino, Hair styling by Jaime Sy, video by Mau Aguasin, modeled by Hideo Muraoka(Mercator), Benjamin Tang(RECO), Zaydan Timpani and Pedro Mologni(both at IM Agency).

New Frontier

Breaking the frontiers of style in Manila, SM Mens Fashion has turned a new leaf for both menswear and boys teens wear dressing.  Taking the look into the next level, the department store giant has opened its doors into channeling the latest in global forward fashion.  This season marks style-setting clarity of the shift in re-imaging within that has been ongoing since the beginning of the year.  SM Mens Fashion has come out with a collective of their fashion forecasts through the SM Style Manual which comes as magazine inserts/catalogues such as the images below for FHM/Esquire Philippines.  Shot by top lensman Frank Hoefsmit, the clean, crisp and artsy take on retail expresses the new in mens styling-- "Point Blanc" and "Beyond Borders".  

Makeup by Bobby Carlos for Max Factor.  Fashion styling by Mike de Guzman and Geo Palmiano(Point Blanc) and Luis Espiritu (Beyond Borders).  Style associates:  Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  All clothes by SM Mens Fashion available in all SM Department Stores nationwide.

The New Breed of Men

Today's active wear is taking a whole new direction and covering more style ground as it moves into contemporary lifestyle. SM Men's Fashion recently unveiled their latest campaign for their in house sportswear brand Bo' Athletics with one of the hottest male celebrity in the country--Derek Ramsey.  Leading a team of top models in Manila, sportwear  has taken a big step fashion forward.  Style setting the market with the modern cuts, fabrication and designs, the look of active comes in a range of pieces suitable for a variety of sporty activities.  Bo' Athletics' presents its new breed of hot men in the most stylish active wear in basic colors such as black, blue, gray, white and red as seen in shirts, shorts, pants and jackets.  Derek Ramsey is leading the pack in sportswear's aspirational approach to fashion.  A totally different ball game, with a new feel, look and style in re-imaging active wear.

Bo' Athletics is available in all SM Department Stores nationwide.