Red Girl 2014

Denims are classics. Through the decades, the once casual piece has evolved into the modern everyday wear lifestyle. Today, it has become a style essential for day to night dressing. 

Local jeans brand  Red Girl recently launched its 2014 campaign. The latest collection presents an entire wardrobe of modern and chic ready to wear pieces for the woman of the times.  Timeless silhouettes have taken new forms in up to date cuts and styles current on the radar.     Denim channels nowness with a variety of contemporary washes suitable for today's fashionable lifestyle. Up to date stitching and stylish details reinvent the standard with a modern look as seen on jeans, skirts, shorts, tops, polos, jackets and dresses. No longer limited to a palette of blues, the brand presents a wide variety of neutral and bold hues to choose from. Highlighting the collection are the limited printed and reversible jeans that are practical must-buys. Denims is no longer a piece of convenience but has become a wardrobe necessity. Its relevance in through the time has become the core of its evolution. The refreshing dressy take on casual dressing defines a new level of style on the look of jeans.  

Photography by Mau Aguasin, creative direction and styling by Luis Espiritu Jr., associate stylists Mikka Velasquez, Bang Martinez, Diane Lasam, Tara Subaldo, and Jona Buenaventura; makeup by Fatima Rabago, modeled by Karen Lima.  In the Philippines, Red Girl is available in Robinsons Department Store nationwide.

Denim united

This summer denim introduces a refreshing spin on denim.  For Spring-Summer 2014, Diesel launches its latest collection entitled "We are connected".  Conceptualizer by the brands current artistic director Nicola Formichetti, the visionary campaign centers on celebrating individuality with ingenuity and bravery wherein gangs, cliques, families, and tribes in micro cultures are used as subjects. The main statement is to promote the diversity of artistry and the antithesis to the status quo.  United through the classic denim, no one is alone as the brand brings together fa whole new perspective of realizing both fashion and style.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Bonifacio High Street Central, Greenbelt 3 and Shangri-La Plaza Mall.

The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones

straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  

Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.

Think Tank

In the Philippines, retail titan Sm Men's Fashion recently launched their young denim line --Tank-- to cater to the young stylish set of Manila.  The refreshing line boasts of modern styles and cuts for the hip and happening.  Definitely on the radar, the style meter rates high on these trendy pieces that make a statement with their standout wash, colors, details and treatments.  The new denim fashion that will surely hit the local market showcases a range of trendsetting ideas one wouldn't want to miss. Haute and hot, these must-have jeans are bringing sexy back to the young and restless. Retail menswear in Manila has definitely fashioned the perfect think Tank on stylish denims.

Photography by Jo Ann Bitagcol, Concept and styling by George Palmiano and Mike de Guzman(MGP), makeup by Bobby Carlos, hair styling by Jaime Sy.  Shot on location in El Nido, Palawan.

Denim Haute

Sm Men's Fashion heats up summer with their young denim brand Tank.  Modern cuts, washes and styles come in a wide range of hues fitting for the sizzling days ahead.  Denim is the new sexy in amazing looks to suit your personal style.  Dare to wear as youth takes a seductive spin in these must-have pieces this season.  Hot is haute in swagger like appeal that's all about now.

Photography: Jo Ann Bitagcol
Art Direction, Styling & Post-production:Mike de Guzman & George Palmiano(MGP)
Assisted by: Sheila Marie Danipog 
Grooming: Mark Daniel Familara 
Models: Laurens Tolenaars, Samir Ayeb & Earnest 
Ad Agency: IXM 
Shot on location at El Nido, Palawan
Tank is available at SM Mens Fashion

Haute Jeans

SM Men's Fashion is launching their trademark Just Delivered Jeans campaign 2012 this June in the Philippines. Now on its third year, denim is stripped to their essentials and modeled by the hottest über model endorsers Hideo Muraoka, Benjamin Tang, Zaydan Timpani, Pedro Mologni and welcoming the latest addition to the group- TV personality- actor-model Daniel Matsunaga. Local retail denim has never looked this good with these line up of gorgeous looking men for SM Men's Fashion.

Denim No Doubt

The battle of the brand campaigns in Manila have all gone sexy.  From scents to underwear and even apparel, the move towards a more seductive form of advertising is introducing and almost insinuating a new mood of sexiness and high level of confidence.  The latest to join the bandwagon is trendsetting retail brand MINT who recently launched their denim campaign entitled "Don't doubt the denim." The idea is to encouraging the market to try and fit jeans without doubt or uncertainty.  Mint denim is comfort and fit made just right that won't leave anyone second guessing. The thrust is there's a perfect pair for everyone and any style, silhouette or cut will fit all. The stylish denim line presents a variety of denim in a range of color such as black, charcoal, light gray, brown, blue, whites and even the covetable hue in the coming season-- red(in harem).  With their groundbreaking jeans revolution comes a new endorser aside from image model Jericho Rosales, Mint welcomes to their roster of faces hot celebrity endorser Xian Lim. Xian's boy-next-door looks and preppy appeal was perfectly transformed into an image reflecting the epitome of Pinoy machismo.  His irresistible charm and stellar appeal undoubtedly compliments the look of Mint jeans in stunning, powerful and seductive attraction.

MINT is located at SM Megamall, SM Mall of Asia, SM North EDSA, SM Manila, Trinoma, Robinsons Place Manila, Cash & Carry Mall, Sta. Lucia East Grand Mall, Market! Market!, Glorietta 5, Alabang Town Center, Ali Mall, Marquee Mall, Pavillion Mall, SM Southmall, SM Fairview, SM Taytay, SM Pampanga, SM San Lazaro, SM Marilao, SM Dasmarinas, SM Tarlac, SM Batangas, SM Lipa, SM Cagayan de Oro, SM Sta. Rosa, SM Novaliches, SM Rosario, SM Masinag. Check out their website at www.mintaddict.com.

Photographed by Jopet Sy, Styling by Mike de Guzman & George Palmiano (MGP); Hair & Makeup: EJ Caro.

The One and Only

Denims are forever classics. Through the decades, the wardrobe staple has gained relevance to everyday dressing.  The rise of designer brand's own signature denim has resulted to the creation of the current status of what it is today.  The famed denim is iconic.  Proof is the endless brands that exist all over the world, targeting and encompassing every market.  The range of styles it offers has created a multi-level landscape of variety catering to practically everyone.  

The Philippines is a denim nation.  From the streets to more formal events, you will definitely  spot a pair of jeans.  Filipinos have learned to "stylize" their denims in more ways than one. From different shades, cuts and pieces, fashioning denim can be effortless depending on your personal style.  With than in mind, a  brand of denim immediately comes to mind-- ck one Jeans. The one jeans for men and women, the young and contemporary jeanswear line captures the new denim look that's cool, full of energy and sexy.  Wear your own style in a selection of styles and pieces you can put together or mix match to create a look you can call your own.  It's not all about trends but more about you and how you can work it.  Showcase your individuality with an ensemble fashioning your self expression. I am loving this denim on denim style.  It has a modern but vintage feel that's so stylish yet understatedly relaxed.  You can put together a whole look by combining different tones and washes without effort.  Denim will always be chic and practical where you will never run out of ideas to work your wardrobe.  A must-buy one definitely must-have.

In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Rustan’s Makati, Rustan’s Tower, Greenbelt 5, Mall of Asia, Robinson’s Place, Midtown, Alabang Town Center, Megamall, Trinoma, Eastwood Mall, and 158 Designer’s Boulevard Marquee Mall, Pampanga.