The Man of the Hour

SM Men's Fashion celebrates one of the most important date in the year--Father's Day.  The huge ad campaign pays tribute  to one of the most significant person in our lives--dad.  Presenting our iconic style figure not just at home but in our lives, in house brands such as Main Street,Baleno, Code Blue, Sta. Barbara and Cotton Crew present a visual narrative in the latest and coolest casual wear.  Yes, dad's swagger appeal is definitely endearing and more importantly special.  Treat dad on this memorable day with a style piece he'll never forget and a memory to last a lifetime.

Salvatore Mann 2013

The Salvatore Mann and Salvatore Mann black label campaign is finally out presenting the latest fashion forward footwear for men.  Shot on location in the walled city of Intramuros, Manila, the look and feel of old world charm is modernized with runway inspired styles that are definitely top of the radar.  Standing tall with the current styles, shapes and hues, local men's footwear has finally come to the forefront with a more global perspective.  Salvatore Mann is leading the pack into more brave, bold and fearless fashion in the Philippines that's definitely more than just a step ahead. 

Lucky Manzano: Salvatore Mann's celebrity Ambassador

Manila's leading fashionable footwear brand -- Salvatore Mann recently launched at an exclusive event their first ambassador-- one of the hottest and most talented celebrity/TV host--Luis Manzano.  Polished with his dapper looking demeanor, the young, stylish showbiz royalty was formally presented to the press at 7th High at the Fort Bonifacio High Street together with other ambassadors such as Sam Milby for Milanos and KC Concepcion for Parisian.       Luis epitomizes Salvatore Mann's cool, fashion forward and elegant manner of dressing.  With his busy day to day schedule, the man of the hour is style-setting in the local scene with the latest in men's footwear. Modern hues, designs and textures define the front row attraction fitting for this A-List celebrity. Stepping with the current shoestoppers, Luis is definitely the benchmark of style on the radar. 

High Street

Menswear is dressing up this summer into swagger tailored fashion. SM Men's Fashion's in house brand Main Street is giving the heat some cool with basic essentials that marks high with style. Must -have hues such as blue, gray, military green, khakis and white dominate in a variety of mix and matching pieces. Rethinking the classics, blazers, jackets, polos, trousers and suits are redefined in modern silhouettes and cuts. The classic structured look is renewed and softened with a relax and easy feel. These fashion forward and wearable pieces elevates the standard casuals to dressy ensembles. Modern tailoring is hitting the main street and into the heights of summer.

Photography by Frank Hoefsmit, art direction and styling by Mike de Guzman and Geo Palmiano(MGP), makeup by Bobby Carlos, hair by Mark Familiara, modeled by Rafael do Prado. Mainstreet @ SM Men's Fashion is available in all SM Stores nationwide.

SM Men's Fashion: Ivar Aseron for Coco Republic

As part of Style Narratives' SM Men's Fashion designer series, next on the list is Ivarluski Aseron for Coco Republic. Dressing up for summer has never looked so sleek and polished. Though dapper may not quite describe it, the distinctly swagger appeal has moved Coco Republic into the forefront of local resort wear fashion. The in house brand known for its tropical/island look successfully fused with the clean lines, structural aesthetics and modern forms of Aseron. There is a certain nowness in its design reinvention that channels the definitive style essentials of what menswear is today. The presence of cool and modern hues such as neutrals combined with hints of color rethinks and updates day to day dressing. Strong influences of Tailoring hits the sandy shores and beach with style and elegance channeling European sensibilities that we all adore. Gone are the days where the surfer dude look shows off board shorts reaching the ankles, polo shirts as loose as a tent and eye sore tourist trap prints.
SM Men's Fashion's inspirational take on resort wear through Ivar Aseron for Coco Republic is an innovative venture into relaxed sartorial proportions which Filipinos should more than just think about.

Photography by Jo Ann Bitagcol, creative direction and styling by Luis Espiritu Jr., makeup by Bobby Carlos, hair styling by Jaime Sy, modeled by Daniel Matsunaga and Zaydan Timpani. All clothes by Ivar Aseron for Coco Republic at SM Men's Fashion. Shot on location at Matinloc shrine, El Nido, Palawan, Philippines. Special thanks to Ms. Trish Tagle.

SM Style Manual Vol. 10

People Asia magazine together with SM Men's Fashion recently came out with a pre-holiday catalog of trends to surely hit Manila by storm.  Retail is picking up things to come inspired from the runways of international menswear collections of top designer brands.   Modern military and urban layering in slim silhouettes reinvent menswear through contemporary styling that define the style of the times.  Earth, blues and green tones dominate the coming season with a look of contemporary hues out of the ordinary.  There is a cool wave of understatement of dressing that creates a distinct look and statement from past seasons.  SM Men's fashion is welcoming the season with cool comfort and forward fashion as it redefines the retail scene with its current style manual.

Haute Jeans

SM Men's Fashion is launching their trademark Just Delivered Jeans campaign 2012 this June in the Philippines. Now on its third year, denim is stripped to their essentials and modeled by the hottest über model endorsers Hideo Muraoka, Benjamin Tang, Zaydan Timpani, Pedro Mologni and welcoming the latest addition to the group- TV personality- actor-model Daniel Matsunaga. Local retail denim has never looked this good with these line up of gorgeous looking men for SM Men's Fashion.

SM Mens Fashion Summer 2012 Campaign 1

Immaculate white unfolds as the first in a series of Summer 2012 campaigns of SM Men's Fashion.  Set in the natural mangroves of Kalibo, retail depicts forward casual wear in its most manly attraction.  The look and feel is stylishly rugged evoking a fusion of both modern and basics.  Yes, SM Men's Fashion is rethinking the modern man's wardrobe as it reinvents the classic and is giving a whole new feel of sexiness.  Retail fashion comes anew in contemporary neutrals in a wide range of  khakis, taupe, ivory, bone, nude and whites. Forefronting style in the local landscape is a forward presentation showcasing hints of safari, utilitarianism, resort and lounge wear as seen in polos, knits, cargos and shorts.  The feel is all about showcasing the new sexy fitting for any modern man and his lifestyle.  Photographed by Frank Hoefsmit, the stunning ad campaign present the hottest faces of Sm Men's Fashion namely Hideo Muraoka, Benjamin Tang, Pedro Mologni and Zaydan Timpani to sizzle under the heat of sun. Marking down in history, SM's mouth-watering and thirsty quenching menswear Summer 2012 Ad campaign has never been this groundbreakingly haute and hot!  The retail giant has taken the big step in taking their fashion style forward.

Hot Summer.

Hideo Muraoka.

Benjamin Tang.

Zaydan Timpani.

Pedro Mologni.


Shot on location at the mangroves of Kalibo, Aklan.  Photography by Frank Hoefsmit, Styling by Luis Espiritu Jr., Makeup by Bobby Carlos, Associate styling by Reg Rodriguez and Mikka Velasquez, assistant makeup artist Ria Aquino, Hair styling by Jaime Sy, video by Mau Aguasin, modeled by Hideo Muraoka(Mercator), Benjamin Tang(RECO), Zaydan Timpani and Pedro Mologni(both at IM Agency).

SM Mens Fashion Holiday 2011 Campaign

Menswear retail in the Philippines is undergoing a style transition moving in and out from reality to fantasy and vis a vis. Inspired from cinema's iconic films, SM Mens Fashion's Holiday 2011 Ad campaign showcases modern tailoring incorporated in mass retail.  Soft and hard lines work silhouettes and form in up to date layering.  Bespoke transcends into style adaptations whethere in silhouette, cut or form.  The cinematic appeal displays a certain feel, emotion or moment in a refreshing presentation of real fashion.  Truly something visually new for the industry pillar, traditional local retail is currently stepping out of the convention into a more future forward direction. SM Mens Fashion is braving the look and feel of trendsetting fashion and moving into global mainstream.  

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr. Makeup by Bobby Carlos for Max Factor, Hair styling by Jaime Sy, Associate stylists: Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Models:  Hideo Muraoka, Benjamin Tang and Drew Rivera.  All clothes by SM Men's Fashion