Showing posts with label Daniel Matsunaga. Show all posts
Showing posts with label Daniel Matsunaga. Show all posts

Tuesday, June 4, 2013

The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones
straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  







Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.


Saturday, April 13, 2013

SM Men's Fashion: Ivar Aseron for Coco Republic

As part of Style Narratives' SM Men's Fashion designer series, next on the list is Ivarluski Aseron for Coco Republic. Dressing up for summer has never looked so sleek and polished. Though dapper may not quite describe it, the distinctly swagger appeal has moved Coco Republic into the forefront of local resort wear fashion. The in house brand known for its tropical/island look successfully fused with the clean lines, structural aesthetics and modern forms of Aseron. There is a certain nowness in its design reinvention that channels the definitive style essentials of what menswear is today. The presence of cool and modern hues such as neutrals combined with hints of color rethinks and updates day to day dressing. Strong influences of Tailoring hits the sandy shores and beach with style and elegance channeling European sensibilities that we all adore. Gone are the days where the surfer dude look shows off board shorts reaching the ankles, polo shirts as loose as a tent and eye sore tourist trap prints.
SM Men's Fashion's inspirational take on resort wear through Ivar Aseron for Coco Republic is an innovative venture into relaxed sartorial proportions which Filipinos should more than just think about.

Photography by Jo Ann Bitagcol, creative direction and styling by Luis Espiritu Jr., makeup by Bobby Carlos, hair styling by Jaime Sy, modeled by Daniel Matsunaga and Zaydan Timpani. All clothes by Ivar Aseron for Coco Republic at SM Men's Fashion. Shot on location at Matinloc shrine, El Nido, Palawan, Philippines. Special thanks to Ms. Trish Tagle.



Sunday, April 7, 2013

Future Menswear

Sm Men's Fashion makes a breakthrough in the Philippines as it launches its designer series for its Summer 2013 campaign. Style setting in-house branding into forward retail fashion is the roster of prestigious names such as Randy Ortiz, Rhett Eala, Ivarluski Aseron, Rajo Laurel, Frederick Peralta and Louis Claparols. Shot on location at Conde Nast's top destinations in 2013-El Nido, palawan - SM unfolds the hottest trends with the season's ultimate essentials. Offering a variety of looks and noteworthy styles for the modern man, the department store spearheads a major platform for designers in massive and commercial retailing. Stepping into fashion forward direction, Sm Men's Fashion proudly promotes local design talent and is opening a new direction for menswear in the Philippines.