The Man of the Hour

SM Men's Fashion celebrates one of the most important date in the year--Father's Day.  The huge ad campaign pays tribute  to one of the most significant person in our lives--dad.  Presenting our iconic style figure not just at home but in our lives, in house brands such as Main Street,Baleno, Code Blue, Sta. Barbara and Cotton Crew present a visual narrative in the latest and coolest casual wear.  Yes, dad's swagger appeal is definitely endearing and more importantly special.  Treat dad on this memorable day with a style piece he'll never forget and a memory to last a lifetime.

The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones

straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  

Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.

Bright Ideas (taken from Allure, Philstar

Men’s fashion has taken a big leap in the local retail scene. What better way to welcome this change than to have a style-setting collaboration series that features the country’s foremost designers at SM MEN’S FASHION.

In-house brand Main Street takes a new spin with the iconic artistry of RHETT EALA. He reinvents the classic menswear with his traditional silhouettes that have taken a modern tailored appeal in current shapes and forms. His contemporary lines and construction are defined in sleek, tapered and slim-fit wardrobe essentials.

The designer also brilliantly recreates the denim into stylish and functional pieces such as blazers, jackets and polos for day-to-night dressing. Cool casual to dressy ensembles define trend-based looks that are not only stylish but are also fashionably relevant. Bright hues are added to a range of mod neutrals to help update the classic palette.

The “swagger-like” look of Main Street is a successful fusion of sporty-street influences seen in its latest and innovative collection. Moving forward, the noteworthy collaboration of both brand and designer creates a higher standard in the world of local menswear RTW. Undeniably, it gives a brighter perspective for SM MEN’S FASHION in fashioning the times.

Photography by Jo Ann Bitagcol • Creative direction and styling by Luis Espiritu Jr. • Makeup by Ria Aquino • Associate styling by Mikka Velasquez • Model: Sm Men’s Fashion’s Hideo Muraoka • Main Street is exclusively available at Sm Men’s Fashion in all SM Department Stores • Shot on location at the MacArthur Suite of Manila Hotel

Think Tank

In the Philippines, retail titan Sm Men's Fashion recently launched their young denim line --Tank-- to cater to the young stylish set of Manila.  The refreshing line boasts of modern styles and cuts for the hip and happening.  Definitely on the radar, the style meter rates high on these trendy pieces that make a statement with their standout wash, colors, details and treatments.  The new denim fashion that will surely hit the local market showcases a range of trendsetting ideas one wouldn't want to miss. Haute and hot, these must-have jeans are bringing sexy back to the young and restless. Retail menswear in Manila has definitely fashioned the perfect think Tank on stylish denims.

Photography by Jo Ann Bitagcol, Concept and styling by George Palmiano and Mike de Guzman(MGP), makeup by Bobby Carlos, hair styling by Jaime Sy.  Shot on location in El Nido, Palawan.

SM Men's Fashion: Rhett Eala for Main Mainstreet

SM Men's Fashion continues to sizzle this summer with another designer collection--Rhett Eala for Main street.  The executive label moves forward with swagger like looks ala Mr. Porter. Beyond the stereotype dressing, modern cuts and forms refresh traditional pieces into the extraordinary.  Style fitting silhouettes reinvent the old into the new. Eala infuses current brilliant trendsetting ideas as the collection seamlessly echoes style in the detail. Timeless neutrals and contemporary hues paint these up to date wardrobe essentials into the season's current must-haves. The outstanding collaboration has taken the brand with a visionary perspective of menswear dressing. SM Men's Fashion is revolutionizing a big movement in promoting local designer retail and braving fashion frontiers forward. 

Photography by Jo Ann Bitagcol, styling by Mike de Guzman and Geo Palmiano, makeup by Bobby Carlos, hair styling by Mark Familiara, modeled by Rafael do Prado. Wardrobe by Rhett Eala for Mainstreet at SM Men's Fashion.

Denim Haute

Sm Men's Fashion heats up summer with their young denim brand Tank.  Modern cuts, washes and styles come in a wide range of hues fitting for the sizzling days ahead.  Denim is the new sexy in amazing looks to suit your personal style.  Dare to wear as youth takes a seductive spin in these must-have pieces this season.  Hot is haute in swagger like appeal that's all about now.

Photography: Jo Ann Bitagcol
Art Direction, Styling & Post-production:Mike de Guzman & George Palmiano(MGP)
Assisted by: Sheila Marie Danipog 
Grooming: Mark Daniel Familara 
Models: Laurens Tolenaars, Samir Ayeb & Earnest 
Ad Agency: IXM 
Shot on location at El Nido, Palawan
Tank is available at SM Mens Fashion

High Street

Menswear is dressing up this summer into swagger tailored fashion. SM Men's Fashion's in house brand Main Street is giving the heat some cool with basic essentials that marks high with style. Must -have hues such as blue, gray, military green, khakis and white dominate in a variety of mix and matching pieces. Rethinking the classics, blazers, jackets, polos, trousers and suits are redefined in modern silhouettes and cuts. The classic structured look is renewed and softened with a relax and easy feel. These fashion forward and wearable pieces elevates the standard casuals to dressy ensembles. Modern tailoring is hitting the main street and into the heights of summer.

Photography by Frank Hoefsmit, art direction and styling by Mike de Guzman and Geo Palmiano(MGP), makeup by Bobby Carlos, hair by Mark Familiara, modeled by Rafael do Prado. Mainstreet @ SM Men's Fashion is available in all SM Stores nationwide.

SM Men's Fashion: Ivar Aseron for Coco Republic

As part of Style Narratives' SM Men's Fashion designer series, next on the list is Ivarluski Aseron for Coco Republic. Dressing up for summer has never looked so sleek and polished. Though dapper may not quite describe it, the distinctly swagger appeal has moved Coco Republic into the forefront of local resort wear fashion. The in house brand known for its tropical/island look successfully fused with the clean lines, structural aesthetics and modern forms of Aseron. There is a certain nowness in its design reinvention that channels the definitive style essentials of what menswear is today. The presence of cool and modern hues such as neutrals combined with hints of color rethinks and updates day to day dressing. Strong influences of Tailoring hits the sandy shores and beach with style and elegance channeling European sensibilities that we all adore. Gone are the days where the surfer dude look shows off board shorts reaching the ankles, polo shirts as loose as a tent and eye sore tourist trap prints.
SM Men's Fashion's inspirational take on resort wear through Ivar Aseron for Coco Republic is an innovative venture into relaxed sartorial proportions which Filipinos should more than just think about.

Photography by Jo Ann Bitagcol, creative direction and styling by Luis Espiritu Jr., makeup by Bobby Carlos, hair styling by Jaime Sy, modeled by Daniel Matsunaga and Zaydan Timpani. All clothes by Ivar Aseron for Coco Republic at SM Men's Fashion. Shot on location at Matinloc shrine, El Nido, Palawan, Philippines. Special thanks to Ms. Trish Tagle.

SM Men's Fashion: Randy Ortiz for Uberto Duranti

In the Philippines, the biggest and prime mover in the local retail landscape-SM-introduces their roster of menswear designer collections for Summer 2013. Each in house brand comes to the fashion forefront with their current forecast for the season of the best best in local design. Leading the pack of renowned and talented designers is Randy Ortiz. SM Men's Fashion collaborates with one of the local industry's pillar to create an exclusive and limited edition collection for Uberto Duranti. The classic brand known for its tailoring and corporate appeal transforms into a forward look of contemporary well-designed suiting. Ortiz modernizes the pieces with his signature and distinct touches of print and detailing. Polished and refined the boardroom look of the brand transforms into the modern day stylish wall street man. The traditional aesthetics levels up with dapper style stepping up from the conventional. Fabrication becomes extraordinary as a fusion of textures display a now feel that ultimately reinvents the man of the times.
SM Men's Fashion featuring Randy Ortiz for Uberto Duranti is a success and insight of better things to come for local menswear.

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr., makeup by Bobby Carlos, modeled by Hideo Muraoka and Vini Tiexera. Shot on location in El Nido, Palawan. Randy Ortiz for Uberto Duranti is available in all major Sm stores.