SM Men's Fashion: Rhett Eala for Main Mainstreet

SM Men's Fashion continues to sizzle this summer with another designer collection--Rhett Eala for Main street.  The executive label moves forward with swagger like looks ala Mr. Porter. Beyond the stereotype dressing, modern cuts and forms refresh traditional pieces into the extraordinary.  Style fitting silhouettes reinvent the old into the new. Eala infuses current brilliant trendsetting ideas as the collection seamlessly echoes style in the detail. Timeless neutrals and contemporary hues paint these up to date wardrobe essentials into the season's current must-haves. The outstanding collaboration has taken the brand with a visionary perspective of menswear dressing. SM Men's Fashion is revolutionizing a big movement in promoting local designer retail and braving fashion frontiers forward. 

Photography by Jo Ann Bitagcol, styling by Mike de Guzman and Geo Palmiano, makeup by Bobby Carlos, hair styling by Mark Familiara, modeled by Rafael do Prado. Wardrobe by Rhett Eala for Mainstreet at SM Men's Fashion.

High Street

Menswear is dressing up this summer into swagger tailored fashion. SM Men's Fashion's in house brand Main Street is giving the heat some cool with basic essentials that marks high with style. Must -have hues such as blue, gray, military green, khakis and white dominate in a variety of mix and matching pieces. Rethinking the classics, blazers, jackets, polos, trousers and suits are redefined in modern silhouettes and cuts. The classic structured look is renewed and softened with a relax and easy feel. These fashion forward and wearable pieces elevates the standard casuals to dressy ensembles. Modern tailoring is hitting the main street and into the heights of summer.

Photography by Frank Hoefsmit, art direction and styling by Mike de Guzman and Geo Palmiano(MGP), makeup by Bobby Carlos, hair by Mark Familiara, modeled by Rafael do Prado. Mainstreet @ SM Men's Fashion is available in all SM Stores nationwide.

SM Style Manual Vol. 10

People Asia magazine together with SM Men's Fashion recently came out with a pre-holiday catalog of trends to surely hit Manila by storm.  Retail is picking up things to come inspired from the runways of international menswear collections of top designer brands.   Modern military and urban layering in slim silhouettes reinvent menswear through contemporary styling that define the style of the times.  Earth, blues and green tones dominate the coming season with a look of contemporary hues out of the ordinary.  There is a cool wave of understatement of dressing that creates a distinct look and statement from past seasons.  SM Men's fashion is welcoming the season with cool comfort and forward fashion as it redefines the retail scene with its current style manual.

Elements

Showstopper Parisian shoes recently presented an outstanding collection at the recently concluded Philippine Fashion Week held at the SMX Convention Center in Mall of Asia. Inspired by the natural elements earth, air, water and fire, the showcase was all about moving style forward in local retail shoes. From neutrals to brights, variety of textures, range of heels and fantastical display of designs- Parisian is definitely leading the local shoe-scape into a whole new level of fashion. Complimenting the shoe stoppers are modern futuristic creations of designer Louis Claparols and styled by the talented MGP team led by Mike de Guzman and Gio Palmiano. In the Philippines, Parisian shoes are available in all SM Department stores.