Bright Ideas (taken from Allure, Philstar

Men’s fashion has taken a big leap in the local retail scene. What better way to welcome this change than to have a style-setting collaboration series that features the country’s foremost designers at SM MEN’S FASHION.

In-house brand Main Street takes a new spin with the iconic artistry of RHETT EALA. He reinvents the classic menswear with his traditional silhouettes that have taken a modern tailored appeal in current shapes and forms. His contemporary lines and construction are defined in sleek, tapered and slim-fit wardrobe essentials.

The designer also brilliantly recreates the denim into stylish and functional pieces such as blazers, jackets and polos for day-to-night dressing. Cool casual to dressy ensembles define trend-based looks that are not only stylish but are also fashionably relevant. Bright hues are added to a range of mod neutrals to help update the classic palette.

The “swagger-like” look of Main Street is a successful fusion of sporty-street influences seen in its latest and innovative collection. Moving forward, the noteworthy collaboration of both brand and designer creates a higher standard in the world of local menswear RTW. Undeniably, it gives a brighter perspective for SM MEN’S FASHION in fashioning the times.

Photography by Jo Ann Bitagcol • Creative direction and styling by Luis Espiritu Jr. • Makeup by Ria Aquino • Associate styling by Mikka Velasquez • Model: Sm Men’s Fashion’s Hideo Muraoka • Main Street is exclusively available at Sm Men’s Fashion in all SM Department Stores • Shot on location at the MacArthur Suite of Manila Hotel

SM Men's Fashion: Rhett Eala for Main Mainstreet

SM Men's Fashion continues to sizzle this summer with another designer collection--Rhett Eala for Main street.  The executive label moves forward with swagger like looks ala Mr. Porter. Beyond the stereotype dressing, modern cuts and forms refresh traditional pieces into the extraordinary.  Style fitting silhouettes reinvent the old into the new. Eala infuses current brilliant trendsetting ideas as the collection seamlessly echoes style in the detail. Timeless neutrals and contemporary hues paint these up to date wardrobe essentials into the season's current must-haves. The outstanding collaboration has taken the brand with a visionary perspective of menswear dressing. SM Men's Fashion is revolutionizing a big movement in promoting local designer retail and braving fashion frontiers forward. 

Photography by Jo Ann Bitagcol, styling by Mike de Guzman and Geo Palmiano, makeup by Bobby Carlos, hair styling by Mark Familiara, modeled by Rafael do Prado. Wardrobe by Rhett Eala for Mainstreet at SM Men's Fashion.

High Street

Menswear is dressing up this summer into swagger tailored fashion. SM Men's Fashion's in house brand Main Street is giving the heat some cool with basic essentials that marks high with style. Must -have hues such as blue, gray, military green, khakis and white dominate in a variety of mix and matching pieces. Rethinking the classics, blazers, jackets, polos, trousers and suits are redefined in modern silhouettes and cuts. The classic structured look is renewed and softened with a relax and easy feel. These fashion forward and wearable pieces elevates the standard casuals to dressy ensembles. Modern tailoring is hitting the main street and into the heights of summer.

Photography by Frank Hoefsmit, art direction and styling by Mike de Guzman and Geo Palmiano(MGP), makeup by Bobby Carlos, hair by Mark Familiara, modeled by Rafael do Prado. Mainstreet @ SM Men's Fashion is available in all SM Stores nationwide.

Man of the Street

Suit dressing is all about the modern man.  Sleek, chic and all grown up, the man of the hour is all suited for gracing both formalities and informalities.  SM Men's fashion in house brand Main Street is no longer constricted to the boardroom and has moved on towards a more stylized look for every occassion. From jackets to blazers to suits, the complimentary color palette is practical for both the monochromatic tone on tone or mix matching look.  Silhouettes are moving forward with the times with an updated approach to retail tailoring.  The current slim pickings is transforming corporate fashion into something convenient for practical dressing.  For the man on the go, stepping up in this fashion forward appeal is giving more reason to rise in the workforce with style.  Today, the modern wadrobe is functional, fashionable without restrictions.  If women can be serious with what they wear, men are no longer spectators of style but are now actively taking the big leap as well from their closets to the main streets. 



Walk this way.



Chic living in with a suitcase.



The new relaxed cool.





Modern monotone.

 Photography by Frank Hoefsmit, styling by Luis Espiritu Jr., associate styling by Belle Camarsi, Reg Rodriguez, Donna Gonzales Lim and Rudolph Leonor, makeup by Bobby Carlos, modeled by Nathaniel Kiefer, Deny Barros and .  Shot on location at the SMX convention center parking lot in MOA.  Main Street is exclusively available in all SM Department Stores nationwide.