Haute Jeans

SM Men's Fashion is launching their trademark Just Delivered Jeans campaign 2012 this June in the Philippines. Now on its third year, denim is stripped to their essentials and modeled by the hottest über model endorsers Hideo Muraoka, Benjamin Tang, Zaydan Timpani, Pedro Mologni and welcoming the latest addition to the group- TV personality- actor-model Daniel Matsunaga. Local retail denim has never looked this good with these line up of gorgeous looking men for SM Men's Fashion.

SM Mens Fashion Holiday 2011 Campaign

Menswear retail in the Philippines is undergoing a style transition moving in and out from reality to fantasy and vis a vis. Inspired from cinema's iconic films, SM Mens Fashion's Holiday 2011 Ad campaign showcases modern tailoring incorporated in mass retail.  Soft and hard lines work silhouettes and form in up to date layering.  Bespoke transcends into style adaptations whethere in silhouette, cut or form.  The cinematic appeal displays a certain feel, emotion or moment in a refreshing presentation of real fashion.  Truly something visually new for the industry pillar, traditional local retail is currently stepping out of the convention into a more future forward direction. SM Mens Fashion is braving the look and feel of trendsetting fashion and moving into global mainstream.  

Photography by Frank Hoefsmit, styling by Luis Espiritu Jr. Makeup by Bobby Carlos for Max Factor, Hair styling by Jaime Sy, Associate stylists: Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Models:  Hideo Muraoka, Benjamin Tang and Drew Rivera.  All clothes by SM Men's Fashion

BTS Cinderella Holiday 2011 Campaign

History will always be a glimpse of the past and the stories that come with it.  The Paco cemetery is almost a century old and has become a historical landmark.  It is here where the remains of National Hero Jose Rizal lies(or as they say) and the place has become a tourist spot and setting for field trips.  No cadavers and hauntings in the area don't worry since the dead have been transferred already to the North Cemetery.  The beautiful landmark is now a park sprawling with greens and at the heart of it all is the famous church where a lot of weddings are held as well.  
For us, it was the backdrop of Cinderella's Holiday 2011 Ad campaign with actress Rhian Ramos.  The theme revolved around luxury and history to give it a fusion of new-old feel.  Loving the setting that seemingly transports one somewhere in time when fashion was on an all time high.  The look is modern grunge--glamorized into modern street wear which somehow reminds one of a popular global series.  Here are the BTS of the shoot, despite the humidity and bi-polar weather, a day spent in Paco Park was definitely worth it.

Note from the past.

Vanishing point.

The tree must be more than a hundred years old.

The former catacombs.

Symmetrical.

No fountain of youth.

No tomb raiders here.

Poison ivy.

Just the right curve.

The sign.

General cleaning.

Structure and form.

First layout.

The merchandise.

Photographer Sara Black.

Light on.

It started to rain.

Protection.

Associate stylists Mikka Velasquez and Donna Gonzales Lim.

Marielle Santos Po with her Cinderella team.

Shades of green with makeup artist Precious Medina.

The author with photographer Sara Black.

Cat's Eye.  Actress Rhian Ramos with road manager.

Pillar of stone.

Cemetery for babies?

Life.

Associate stylist Rudolph Leonor with model Alex Pain for Pierre Cardin.

Stone rest.

Venus Rising

Beauty Queen's are the country's pride in a world where all eyes celebrate the human anatomy and everything that goes beyond skin deep.  Yes, Ms. Universe has always been an aspirational platform and an event when the eyes of the whole world appreciates the union of this parade of nations.  In life, beauty does create a standstill, and a testament to this is history itself.  This author finally got the chance to meet and work Ms. Universe 2010 4th runner up Venus Raj.  The free spirited beauty and brains is a joy to work with and it's no wonder she has gotten this far.  Despite the success, she has remained a genuine humble person and exemplifies the true essence of beauty inside and out.  Here are the BTS of a beauty campaign the team shot with her and can't wait for this to come out soon.  

Ms. Universe form fitting.

Perfect pose.

Venus Raj(Center) with the Style Team.

Makeup artist Albert Kurniawan.

(from left) The author with Venus Raj and photographer Sara Black.

Little Twin Stars. Associate stylist Rudolph Leonor and Donna Gonzales Lim.

Associate stylist Mikka Velasquez strikes a pose.

All for Luxe

Luxury is finding its way into real fashion for the holiday season.  Cinderella recently came out with their Holiday 2011 Campaign featuring actress Rhian Ramos.  Shot at the historical landmark Paco Park, the young ingenue transforms into a glamorous, enchanting beauty under the backdrop of old world charm.  The bewitching stellar appeal presents chic Parisienne style as seen in animal prints, soft fabrication and range of modern neutrals such as camel, bone, grays and blacks.  Pleats and drapes captivates in sheer sophistication as the brand creates a style interpretation of luxe for everyone.  Precious and soft, dress up in high style with seasonal offerings in a variety of chic tops, skirts, pants, shorts and jackets. The look of sophistication was inspired from the trendsetting A/W 2011 collections of top designer names in global style-setting. Cinderella's celebration of all the finery in elegance was captured by top fashion photographer Sara Black, makeup by Precious Medina and fashion styling by this author and his style team namely Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Modern times hail the comeback of luxury as it  transcends the look of exclusivity into mainstream.