BTS Cinderella Holiday 2011 Campaign

History will always be a glimpse of the past and the stories that come with it.  The Paco cemetery is almost a century old and has become a historical landmark.  It is here where the remains of National Hero Jose Rizal lies(or as they say) and the place has become a tourist spot and setting for field trips.  No cadavers and hauntings in the area don't worry since the dead have been transferred already to the North Cemetery.  The beautiful landmark is now a park sprawling with greens and at the heart of it all is the famous church where a lot of weddings are held as well.  
For us, it was the backdrop of Cinderella's Holiday 2011 Ad campaign with actress Rhian Ramos.  The theme revolved around luxury and history to give it a fusion of new-old feel.  Loving the setting that seemingly transports one somewhere in time when fashion was on an all time high.  The look is modern grunge--glamorized into modern street wear which somehow reminds one of a popular global series.  Here are the BTS of the shoot, despite the humidity and bi-polar weather, a day spent in Paco Park was definitely worth it.

Note from the past.

Vanishing point.

The tree must be more than a hundred years old.

The former catacombs.

Symmetrical.

No fountain of youth.

No tomb raiders here.

Poison ivy.

Just the right curve.

The sign.

General cleaning.

Structure and form.

First layout.

The merchandise.

Photographer Sara Black.

Light on.

It started to rain.

Protection.

Associate stylists Mikka Velasquez and Donna Gonzales Lim.

Marielle Santos Po with her Cinderella team.

Shades of green with makeup artist Precious Medina.

The author with photographer Sara Black.

Cat's Eye.  Actress Rhian Ramos with road manager.

Pillar of stone.

Cemetery for babies?

Life.

Associate stylist Rudolph Leonor with model Alex Pain for Pierre Cardin.

Stone rest.

All for Luxe

Luxury is finding its way into real fashion for the holiday season.  Cinderella recently came out with their Holiday 2011 Campaign featuring actress Rhian Ramos.  Shot at the historical landmark Paco Park, the young ingenue transforms into a glamorous, enchanting beauty under the backdrop of old world charm.  The bewitching stellar appeal presents chic Parisienne style as seen in animal prints, soft fabrication and range of modern neutrals such as camel, bone, grays and blacks.  Pleats and drapes captivates in sheer sophistication as the brand creates a style interpretation of luxe for everyone.  Precious and soft, dress up in high style with seasonal offerings in a variety of chic tops, skirts, pants, shorts and jackets. The look of sophistication was inspired from the trendsetting A/W 2011 collections of top designer names in global style-setting. Cinderella's celebration of all the finery in elegance was captured by top fashion photographer Sara Black, makeup by Precious Medina and fashion styling by this author and his style team namely Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor.  Modern times hail the comeback of luxury as it  transcends the look of exclusivity into mainstream.

Bold Move

Seeing these pictures would probably remind you of a hip brand the youthquake would surely love.  Well, think twice and you'll be surprised to know this brand has been around for quite awhile and is currently undergoing a style change.  Moving with the times, the retail legend am talking about is Pierre Cardin.  In Manila, known for their menswear line well-suited for the man on the streets, the new take is reinventing corporate with casuals in a youthful spin.  Old ties are loosened up with a variety of cool casual pieces beyond the stereotype boardroom dressing.  Incorporating the current trends that matter, the fashion forward look is bolder than ever.  The old-new brand is set to take their classic style to the forefront in the season's most wanted hues. Change is inevitable and in fashion with it comes reinvention. With a load of brights matched with denim or the ever dependable khakis, these sharp casuals are must-buy essentials for the modern man's wardrobe this summer.  

Bright on.

Bright and easy.

Forward bright.

Photography by Sara Black, styling by Luis Espiritu Jr., makeup by Precious Medina, Hair styling by John Valle, associate styling by Reg Rodriguez, Donna Gonzales Lim, Mikka Veasquez and Noelle Llave, modeled by Renan of Mercator. Shot on location at Punto Fuego and special thanks to Mawi de Ocampo.  Pierre Cardin is available in all Cinderella stores nationwide.

Printastic

Actress Rhian Ramos as the new Cinderella image model.

Color is everywhere this season and it seems like the possibilities are endless.  Cinderella presents its 2011 Summer campaign which is all about celebrating prints.  Play the color wheel in bright stripes, floral prints and painterly splatters in a variety of dresses, jumpsuits, tops and even swimsuits.  Brighten up your days ahead with these alluring scene stealers giving you more than any other attraction.  The collection displays a sweet, sexy and captivating mood creating a certain playfulness apt for the season.  Modern silhouettes are lounge inspired with an uber relaxed feel that's all about fashion now.  These pieces come in light and breezy fabrication giving you both style and comfort under the sizzling sun. 

Cruise connection.

This campaign turns anew as it introduces Cinderella's latest endorser--Rhian Ramos.  The Kapuso (Channel 7) star is currently one of the hottest young actresses in the country today.  The former commercial model whose claim to fame was her McDonald's ad as the "McJelly Trio girl" paved way for her entry into the entertainment industry.  This no fuss and frill lady is a "cowboy" and loves taking on any fun adventure.  While shooting for this campaign, she was practically under the sun for quite sometime and we never heard her complain.  Amidst the scorching heat, the professional actress would joke around here and there during quick breaks but when she gets to the set, she takes her work seriously.  No qualms about wearing a swimsuit but with her svelte figure how can you go wrong. Her milky complexion just glowed under the sunny sun. This stunning beauty is a good example to the many for her discipline and someone the youthquake in general should admire.  

Flora abstract.

Wild Orchid.

Different strokes.

Photography by Sara Black, Fashion styling by Luis Espiritu Jr., Makeup by Precious Medina, hair styling by John Valle, Styling associates Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez, Noelle Llave, modeled by Rhian Ramos.  All clothes by Seventeen available in all Cinderella outlets nationwide.  Shot on location at Punta Fuego.  Special thanks to Mawi de Ocampo, the management and staff of Punta Fuego.