Vacay Chic

Summer is just around the corner and all is ready to hit the beach in the sunny side of the season.  Retail brand Cinderella presents Seventeen's vacay-chic collection for 2012 in the most wanted hues to beat the heat stroke. Cooling off under the sun are pastel, bold and neutral tones in relaxed and effortless manner.  Sorbet and muted hues is taking all the sweetness with a hint of sexiness.  Whether the beach or poolside, the look comes in wearable and easygoing seperates that can be mixed match to create a wardrobe full of season worthy ideas. Silhouettes range from figure flattering pieces to loose comfy ensembles.  The young and free spirited displays modern fashion in its most uncontrived and unstructured manner of dressing--just the way summer should be. Bring the look of "cool" back into the pool with mod retail fashion. Leave the frills behind, it's all about the basics and adding a modern twist to it. 

Shot on located at Sulu Riviera in Quezon city.  Photogrpahy by Sara Black, Styling by Luis Espiritu Jr., Associate styling by Reg Rordriguez and Mikka Velasquez, modeled by Petra of Mercator.

Printastic

Actress Rhian Ramos as the new Cinderella image model.

Color is everywhere this season and it seems like the possibilities are endless.  Cinderella presents its 2011 Summer campaign which is all about celebrating prints.  Play the color wheel in bright stripes, floral prints and painterly splatters in a variety of dresses, jumpsuits, tops and even swimsuits.  Brighten up your days ahead with these alluring scene stealers giving you more than any other attraction.  The collection displays a sweet, sexy and captivating mood creating a certain playfulness apt for the season.  Modern silhouettes are lounge inspired with an uber relaxed feel that's all about fashion now.  These pieces come in light and breezy fabrication giving you both style and comfort under the sizzling sun. 

Cruise connection.

This campaign turns anew as it introduces Cinderella's latest endorser--Rhian Ramos.  The Kapuso (Channel 7) star is currently one of the hottest young actresses in the country today.  The former commercial model whose claim to fame was her McDonald's ad as the "McJelly Trio girl" paved way for her entry into the entertainment industry.  This no fuss and frill lady is a "cowboy" and loves taking on any fun adventure.  While shooting for this campaign, she was practically under the sun for quite sometime and we never heard her complain.  Amidst the scorching heat, the professional actress would joke around here and there during quick breaks but when she gets to the set, she takes her work seriously.  No qualms about wearing a swimsuit but with her svelte figure how can you go wrong. Her milky complexion just glowed under the sunny sun. This stunning beauty is a good example to the many for her discipline and someone the youthquake in general should admire.  

Flora abstract.

Wild Orchid.

Different strokes.

Photography by Sara Black, Fashion styling by Luis Espiritu Jr., Makeup by Precious Medina, hair styling by John Valle, Styling associates Reg Rodriguez, Donna Gonzales Lim, Mikka Velasquez, Noelle Llave, modeled by Rhian Ramos.  All clothes by Seventeen available in all Cinderella outlets nationwide.  Shot on location at Punta Fuego.  Special thanks to Mawi de Ocampo, the management and staff of Punta Fuego.