Red Girl 2014

Denims are classics. Through the decades, the once casual piece has evolved into the modern everyday wear lifestyle. Today, it has become a style essential for day to night dressing. 

Local jeans brand  Red Girl recently launched its 2014 campaign. The latest collection presents an entire wardrobe of modern and chic ready to wear pieces for the woman of the times.  Timeless silhouettes have taken new forms in up to date cuts and styles current on the radar.     Denim channels nowness with a variety of contemporary washes suitable for today's fashionable lifestyle. Up to date stitching and stylish details reinvent the standard with a modern look as seen on jeans, skirts, shorts, tops, polos, jackets and dresses. No longer limited to a palette of blues, the brand presents a wide variety of neutral and bold hues to choose from. Highlighting the collection are the limited printed and reversible jeans that are practical must-buys. Denims is no longer a piece of convenience but has become a wardrobe necessity. Its relevance in through the time has become the core of its evolution. The refreshing dressy take on casual dressing defines a new level of style on the look of jeans.  

Photography by Mau Aguasin, creative direction and styling by Luis Espiritu Jr., associate stylists Mikka Velasquez, Bang Martinez, Diane Lasam, Tara Subaldo, and Jona Buenaventura; makeup by Fatima Rabago, modeled by Karen Lima.  In the Philippines, Red Girl is available in Robinsons Department Store nationwide.

Denim united

This summer denim introduces a refreshing spin on denim.  For Spring-Summer 2014, Diesel launches its latest collection entitled "We are connected".  Conceptualizer by the brands current artistic director Nicola Formichetti, the visionary campaign centers on celebrating individuality with ingenuity and bravery wherein gangs, cliques, families, and tribes in micro cultures are used as subjects. The main statement is to promote the diversity of artistry and the antithesis to the status quo.  United through the classic denim, no one is alone as the brand brings together fa whole new perspective of realizing both fashion and style.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Bonifacio High Street Central, Greenbelt 3 and Shangri-La Plaza Mall.

The new code

Breaking boundaries in the local denim detail scene is SM Men's Fashion's CODE BLUE.  Basic denim with the twist.  The unconventional classic makes a breakthrough by introducing color into the mainstream palette of neutrals.  No longer limited to blue, the new code is defined by modern hues and tones

straight from the runways.  Part of their wide range of styles include a variety of printed and plain polos practical for mix and matching.  Code Blue is a one stop shop that creates a complete look with the perfect fit.  

Photography by Frank Hoefsmit, styling by Mike de Guzman and George Palmiano(MGP) makeup by Bobby Carlos, hair styling by Jaime Sy and Mark Familiara. Shot on location in Ipil private island, El Nido, Palawan.  Code Blue by SM Men's Fashion is available in all SM stores nationwide.

Think Tank

In the Philippines, retail titan Sm Men's Fashion recently launched their young denim line --Tank-- to cater to the young stylish set of Manila.  The refreshing line boasts of modern styles and cuts for the hip and happening.  Definitely on the radar, the style meter rates high on these trendy pieces that make a statement with their standout wash, colors, details and treatments.  The new denim fashion that will surely hit the local market showcases a range of trendsetting ideas one wouldn't want to miss. Haute and hot, these must-have jeans are bringing sexy back to the young and restless. Retail menswear in Manila has definitely fashioned the perfect think Tank on stylish denims.

Photography by Jo Ann Bitagcol, Concept and styling by George Palmiano and Mike de Guzman(MGP), makeup by Bobby Carlos, hair styling by Jaime Sy.  Shot on location in El Nido, Palawan.

Denim Haute

Sm Men's Fashion heats up summer with their young denim brand Tank.  Modern cuts, washes and styles come in a wide range of hues fitting for the sizzling days ahead.  Denim is the new sexy in amazing looks to suit your personal style.  Dare to wear as youth takes a seductive spin in these must-have pieces this season.  Hot is haute in swagger like appeal that's all about now.

Photography: Jo Ann Bitagcol
Art Direction, Styling & Post-production:Mike de Guzman & George Palmiano(MGP)
Assisted by: Sheila Marie Danipog 
Grooming: Mark Daniel Familara 
Models: Laurens Tolenaars, Samir Ayeb & Earnest 
Ad Agency: IXM 
Shot on location at El Nido, Palawan
Tank is available at SM Mens Fashion

Haute Jeans

SM Men's Fashion is launching their trademark Just Delivered Jeans campaign 2012 this June in the Philippines. Now on its third year, denim is stripped to their essentials and modeled by the hottest über model endorsers Hideo Muraoka, Benjamin Tang, Zaydan Timpani, Pedro Mologni and welcoming the latest addition to the group- TV personality- actor-model Daniel Matsunaga. Local retail denim has never looked this good with these line up of gorgeous looking men for SM Men's Fashion.

Birth of a Nation

Welcome to Diesel  Island where the first pioneers dreamt of a virgin place to forge their own society. Its the birth of a new nation where it  takes only what’s great from the countries we know. Where the laws are re-written, social wrongs corrected to create the real land of the Stupid and home of the Braves. The pioneers need to turn the Successful Living philosophy in a set of principles and prescribe their own rules showcased in the new development of the brand’s campaign--the writing of Diesel Island constitution. The Diesel islanders take the Be Stupid manifesto of having balls, letting go, creating stuff, throwing it all in the air and seeing where it lands. The only global interactive campaign of the moment, on Diesel’s main site each picture will be featured as a pop-up book, with a different animation, representing one of the laws of the Constitution. Along with the set of laws, the election of a government where social networks serve as polling places: a facebook application, an Island TAB, a YouTube Channel, and digital gadgets on FlickR. A video will be broadcasted across social media sites: a parody of a musical, where the pioneers sing the principles of the Diesel Island Constitution. The Diesel Island campaign will also be integrated into e-commerce: by clicking on any item, a panel is overlaid, allowing a clear appreciation of the clothes, complete product information and a direct link to buy. The future of the island is yet to be revealed.

Denim No Doubt

The battle of the brand campaigns in Manila have all gone sexy.  From scents to underwear and even apparel, the move towards a more seductive form of advertising is introducing and almost insinuating a new mood of sexiness and high level of confidence.  The latest to join the bandwagon is trendsetting retail brand MINT who recently launched their denim campaign entitled "Don't doubt the denim." The idea is to encouraging the market to try and fit jeans without doubt or uncertainty.  Mint denim is comfort and fit made just right that won't leave anyone second guessing. The thrust is there's a perfect pair for everyone and any style, silhouette or cut will fit all. The stylish denim line presents a variety of denim in a range of color such as black, charcoal, light gray, brown, blue, whites and even the covetable hue in the coming season-- red(in harem).  With their groundbreaking jeans revolution comes a new endorser aside from image model Jericho Rosales, Mint welcomes to their roster of faces hot celebrity endorser Xian Lim. Xian's boy-next-door looks and preppy appeal was perfectly transformed into an image reflecting the epitome of Pinoy machismo.  His irresistible charm and stellar appeal undoubtedly compliments the look of Mint jeans in stunning, powerful and seductive attraction.

MINT is located at SM Megamall, SM Mall of Asia, SM North EDSA, SM Manila, Trinoma, Robinsons Place Manila, Cash & Carry Mall, Sta. Lucia East Grand Mall, Market! Market!, Glorietta 5, Alabang Town Center, Ali Mall, Marquee Mall, Pavillion Mall, SM Southmall, SM Fairview, SM Taytay, SM Pampanga, SM San Lazaro, SM Marilao, SM Dasmarinas, SM Tarlac, SM Batangas, SM Lipa, SM Cagayan de Oro, SM Sta. Rosa, SM Novaliches, SM Rosario, SM Masinag. Check out their website at www.mintaddict.com.

Photographed by Jopet Sy, Styling by Mike de Guzman & George Palmiano (MGP); Hair & Makeup: EJ Caro.