SM Style Manual Vol. 10

People Asia magazine together with SM Men's Fashion recently came out with a pre-holiday catalog of trends to surely hit Manila by storm.  Retail is picking up things to come inspired from the runways of international menswear collections of top designer brands.   Modern military and urban layering in slim silhouettes reinvent menswear through contemporary styling that define the style of the times.  Earth, blues and green tones dominate the coming season with a look of contemporary hues out of the ordinary.  There is a cool wave of understatement of dressing that creates a distinct look and statement from past seasons.  SM Men's fashion is welcoming the season with cool comfort and forward fashion as it redefines the retail scene with its current style manual.

Elements

Showstopper Parisian shoes recently presented an outstanding collection at the recently concluded Philippine Fashion Week held at the SMX Convention Center in Mall of Asia. Inspired by the natural elements earth, air, water and fire, the showcase was all about moving style forward in local retail shoes. From neutrals to brights, variety of textures, range of heels and fantastical display of designs- Parisian is definitely leading the local shoe-scape into a whole new level of fashion. Complimenting the shoe stoppers are modern futuristic creations of designer Louis Claparols and styled by the talented MGP team led by Mike de Guzman and Gio Palmiano. In the Philippines, Parisian shoes are available in all SM Department stores.

Tales from the Dark Side

Styling is at play when one is given freehand in exercising creativity.  Cinema has been one of the fashion world's great points of inspiration.  This author and his team was recently tasked to take a journey into the dark side and interpret style of the worlds greatest criminals in volume 6 of the SM Style Manual.  Conceptualized by People Asia's creative director Tatum Ancheta, the well-researched idea is an acting board in print featuring the holiday 2011 of SM Mens Fashion.  Playing the roles are SM Mens Fashion's roster of leading men headed by Hideo Muraoka, Benjamin Tang and Pedro Mulogni, while for SM Boys Teens are Robson Guaragni and Rodrigo Oliveira. Capturing the crime on film, the stunning photos are by one of Manila's sought after photographer--Frank Hoefsmit while grooming is by Bobby Carlos and hairstyling by Jaime Sy.  The Style Team for menswear include this author and associates Donna Gonzales Lim, Mikka Velasquez and Rudolph Leonor while for boys teens wear is the dynamic and creative duo of George Palmiano and Mikey de Guzman(MGP). SM Style Manual is editorially instructional as it presents menswear fashion in a range of personality types and guide to contemporary dressing.   Watch SM Mens Fashion come to life in their first ever solo show at Philippine Fashion Week on October 26, 2011 at the SMX Convention Center 730PM.  See you there!!!

Return to Glamour

People Asia magazine's latest issue featuring "national sweetheart"  Anne Curtis on the cover celebrates their "women of Style and Substance 2011". The annual list presents distinguished ladies in their respective industries who exemplify what women of today are all about.  They are the epitome of aspiration for the countless Filipinos out there who are trying to make a mark in the world.  Dressed up and glamorized for the feature, these sparkling ladies are presented like rare diamonds that glitter and shine in their up to date style and fashion.  In this issue as well is a fashion editorial styled by this author featuring a modern interpretation of one of the biggest trends of the season--glamour. Celebrity-television personality-host Kelly Misa models stellar creations from the most sought after fashion designers in the country today.  Loving how the old becomes new.

People Asia's Women of Style and Substance 2011 are Rhoda Campos-Aldanese, Mons Romulo, Charina Sarte, Annette Wassmer-Tirol, Cristalle Belo Henares, Reese Fernandez-Ruiz and Ann Puno.  This arresting photo by Sara black was styled by Gio Palimiano and Mikey de Guzman with my dearest associates Reg Rodriguez, Rudolph Leonor and Mikka Velasquez.



Actress Anne Curtis.



People Asia is available in all National Bookstore outlets and leading newsstand nationwide.

Denim No Doubt

The battle of the brand campaigns in Manila have all gone sexy.  From scents to underwear and even apparel, the move towards a more seductive form of advertising is introducing and almost insinuating a new mood of sexiness and high level of confidence.  The latest to join the bandwagon is trendsetting retail brand MINT who recently launched their denim campaign entitled "Don't doubt the denim." The idea is to encouraging the market to try and fit jeans without doubt or uncertainty.  Mint denim is comfort and fit made just right that won't leave anyone second guessing. The thrust is there's a perfect pair for everyone and any style, silhouette or cut will fit all. The stylish denim line presents a variety of denim in a range of color such as black, charcoal, light gray, brown, blue, whites and even the covetable hue in the coming season-- red(in harem).  With their groundbreaking jeans revolution comes a new endorser aside from image model Jericho Rosales, Mint welcomes to their roster of faces hot celebrity endorser Xian Lim. Xian's boy-next-door looks and preppy appeal was perfectly transformed into an image reflecting the epitome of Pinoy machismo.  His irresistible charm and stellar appeal undoubtedly compliments the look of Mint jeans in stunning, powerful and seductive attraction.

MINT is located at SM Megamall, SM Mall of Asia, SM North EDSA, SM Manila, Trinoma, Robinsons Place Manila, Cash & Carry Mall, Sta. Lucia East Grand Mall, Market! Market!, Glorietta 5, Alabang Town Center, Ali Mall, Marquee Mall, Pavillion Mall, SM Southmall, SM Fairview, SM Taytay, SM Pampanga, SM San Lazaro, SM Marilao, SM Dasmarinas, SM Tarlac, SM Batangas, SM Lipa, SM Cagayan de Oro, SM Sta. Rosa, SM Novaliches, SM Rosario, SM Masinag. Check out their website at www.mintaddict.com.

Photographed by Jopet Sy, Styling by Mike de Guzman & George Palmiano (MGP); Hair & Makeup: EJ Caro.